CBP 229: Using email to convert leads in cash-based practice

If you’re hoping to compete in the increasingly crowded cash-based marketplace, building genuine connections with your potential patients isn't nice to have, it’s essential to success. So this week’s podcast delves into the art of authentic patient engagement using email to convert leads without any pushy sales tactics. As a bonus, if you scroll down this page, you can download a guide on how to get AI to do the heavy lifting when it comes to writing those emails. This resource walks you through the steps that help ChatGPT write engaging, market-optimized content you can use to nurture and convert your leads.   In this episode, I explain several approaches that can help make it easy for a busy practice owner to pull off powerful email campaigns that build lasting, trust-based patient relationships. You’ll hear about an automation strategy that can allow you to easily target leads based on where they came from, how to weave the magic of storytelling into your emails, and how to design a coordinated communication strategy that drastically reduces appointment drop-offs. This “highlight” is from a Q&A; call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course: How to Generate New and Return Patients via Email in Just 15 Minutes a Week