CBT Automotive Network Podcast

How Subscription Services Can Create More Predictable Revenue Streams | Women's Voices are Going to Get Louder – Are You Listening? | Creating Post-Purchase Surveys That Yield Useful Results

Today on CBTNews.com - Thursday, January 24th, 2019:

How Subscription Services Can Create More Predictable Revenue Streams for Your Dealership - Vince Zappa, Clutch Technologies

The buzz surrounding car subscription services in 2018 has continued full speed ahead into 2019. With more millennials looking for alternative vehicle ownership options, and the appeal of not being tied down to one car, subscriptions services are only expected to increase in popularity this year. On today’s show, Jim speaks with Vince Zappa, president of Clutch Technologies, a leading consumer subscription software provider for the automotive industry.

Women's Voices are Going to Get Louder in 2019 – Are You Listening?

I predict women's voices are only going to get louder and more influential in 2019. Will you be listening and respond in ways that will increase your bottom line with women and in the diverse markets your serve?

Creating Post-Purchase Surveys That Yield Useful Results

Customer feedback is a valuable tool for businesses of all kinds, and dealerships are no exception. Feedback allows you to fine-tune your operation, strengthening what works and cutting what doesn’t. By keeping things shorter and simpler, both in the questions and answers, you’ll soon find your dealership’s surveys yielding better, more useful results.

Week In Review: Find, Reach, and Retain Profitable Customers with Predictive Analytics | How Rising Transaction Rates Could Affect Your Bottom Line | How Subscription Services Can Create More Predictable Revenue Streams

CBT News Week In Review for Friday, January 25th, 2019:

Find, Reach, and Retain Profitable Customers with the Power of Predictive Analytics - Amy Hughes, Experian

Marketing is still the number one essential practice in spreading awareness for your product, service, or brand. With consumer satisfaction and expectations constantly changing and evolving, paying attention to the current trends is a good way to stay ahead of the competition. Joining Jim today is Amy Hughes, senior director of dealer intelligence at Experian, to discuss what goes into an effective auto marketing campaign.

How to Get the Most Value From Your Vendors, Employees, and Marketing Processes - Glenn Pasch, PCG Companies

Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make any necessary changes. On today’s show, Jim welcomes back Glenn Pasch, CEO of the PCG Companies to discuss tips for compiling and analyzing your dealership’s marketing data, hiring employees, and tackling other challenges facing the industry today.

How Rising Transaction Rates Could Affect Your Dealership's Bottom Line - Steve Finlay, WardsAuto

The auto industry ended on another high for 2018, and 2019 is poised to be another strong year as well. While higher interest rates and tariffs present some challenges, there are still plenty of ways to remain profitable. On today’s show, Jim speaks to Steve Finlay, editor at Ward's magazine to discuss the hot topics in automotive retail for 2019.

How Subscription Services Can Create More Predictable Revenue Streams for Your Dealership - Vince Zappa, Clutch Technologies

The buzz surrounding car subscription services in 2018 has continued full speed ahead into 2019. With more millennials looking for alternative vehicle ownership options, and the appeal of not being tied down to one car, subscriptions services are only expected to increase in popularity this year. On today’s show, Jim speaks with Vince Zappa, president of Clutch Technologies, a leading consumer subscription software provider for the automotive industry.

The buzz surrounding car subscription services in 2018 has continued full speed ahead into 2019. With more millennials looking for alternative vehicle ownership options, and the appeal of not being tied down to one car, subscriptions services are only expected to increase in popularity this year. On today’s show, Jim speaks with Vince Zappa, president of Clutch Technologies, a leading consumer subscription software provider for the automotive industry.

How to Get the Most Value From Your Vendors, Employees, and Marketing Processes | Cody Lusk, President and CEO, AIADA Discusses Major Happenings in Retail Auto and What's In-Store for 2019

Today on CBTNews.com - Tuesday, January 22nd, 2019:

How to Get the Most Value From Your Vendors, Employees, and Marketing Processes - Glenn Pasch, PCG Companies

Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make any necessary changes. On today’s show, Jim welcomes back Glenn Pasch, CEO of the PCG Companies to discuss tips for compiling and analyzing your dealership’s marketing data, hiring employees, and tackling other challenges facing the industry today. Watch Now

Cody Lusk, President and CEO, AIADA Discusses Major Happenings in Retail Auto and What's In-Store for 2019

Thank you so much for joining us on another edition of CBT News. On today's show, we welcome back Mr. Cody Lusk, President and CEO of AIADA.

Tesla’s Latest Move: Cutting 7% of Its Workforce

Elon Musk and Tesla are making headlines yet again with Musk recently sending a letter to employees notifying them that their jobs might be in jeopardy. Ryan Browne of CNBC reported that Musk’s letter stated bluntly that other than cutting 7% of jobs, “there isn’t any other way” to reach Tesla’s goal of making its innovative Model 3 cost $35,000.

4 Unique Steps to Higher F&I Profits in 2019

A new year is upon us and with it a chance to reflect on the year past and commit to changing your fortunes (and profits) in the year ahead. This is the perfect time to take a closer look at what changes you can make now to increase PRU and raise CSI with buyers in 2019.

Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make any necessary changes. On today’s show, Jim welcomes back Glenn Pasch, CEO of the PCG Companies to discuss tips for compiling and analyzing your dealership’s marketing data, hiring employees, and tackling other challenges facing the industry today.

How Rising Transaction Rates Could Affect Your Dealership's Bottom Line | The Digital Marketing Tool That Should Be at The Top of Your Sales Strategy | Pros and Cons of Running an Overnight Repair

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Today on CBTNews.com - Wednesday, January 23rd, 2019:

How Rising Transaction Rates Could Affect Your Dealership's Bottom Line - Steve Finlay, WardsAuto

The auto industry ended on another high for 2018, and 2019 is poised to be another strong year as well. While higher interest rates and tariffs present some challenges, there are still plenty of ways to remain profitable. On today’s show, Jim speaks to Steve Finlay, editor at Ward's magazine to discuss the hot topics in automotive retail for 2019.

The Digital Marketing Tool That Should Be at The Top of Your Sales Strategy in 2019

Does your digital marketing strategy mostly consist of social media and paid ads? If so, you are not alone. Social media marketing has grown in popularity, and the impact of platforms like Facebook, Twitter, and Instagram cannot be denied. However, there is one valuable digital marketing tool that could deliver the leads and sales conversions that you need. While it is easy to think that sending emails is no longer useful due to the rise of social media, the data reveals that this is not true.

Pros and Cons of Running an Overnight Repair Shop at Your Dealership

Many sales departments often work late to close deals with buyers who can’t get to the dealership until later. Some dealer service departments have even gone so far as to start servicing customer vehicles overnight, while they sleep. This reinvention of customer service and accessibility demands consideration. As you examine ways to meet customer expectations, let us take a closer look at overnight repair and what it could mean for your dealership, both the pros and the cons.

Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make any necessary changes. On today’s show, Jim welcomes back Glenn Pasch, CEO of the PCG Companies to discuss tips for compiling and analyzing your dealership’s marketing data, hiring employees, and tackling other challenges facing the industry today.

Week In Review: Use The Theory of 5 to Promote Success | Combating Rising Interest Rates, and Reducing Your Margin Compression | Finding New Paths to Profitability at Your Dealership | Increase Sales with AI Powered Assistants

CBT News Week In Review for Friday, January 18th, 2019:

Use The Theory of 5 to Promote Success in Your Dealership - Chris Saraceno, Kelly Automotive Group

Every dealership is only as strong as their leader and being a good leader means positively adapting to a changing work environment. On today’s show, Jim Fitzpatrick speaks with Chris Saraceno, vice president and partner of Kelly Automotive Group, to discuss how using the Theory of 5 can improve leadership in your dealership today.

Combating Rising Interest Rates, Managing Vehicle Inventory, and Reducing Your Margin Compression - Brian Finkelmeyer, vAuto

Every dealer knows that as your vehicle assets depreciate, your profit margins begin to shrink. The two major causes of inventory depreciation? Age and holding costs. Joining Jim today is Brian Finkelmeyer, senior director of conquest at vAuto. Brian lends us his insight into combating rising interest rates, managing new vehicle inventory, and dealing with margin compression.

Finding New Paths to Profitability at Your Dealership - Trevor Gile, Motorcars Honda

The annual NADA show is just around the corner, and just like us here at CBT you're probably gearing up for the great events that lie ahead. Joining Jim today is Trevor Gile managing partner of Motorcars Honda, to discuss an event he is hosting at NADA called Bourbon and Bubbles.

How to Increase Sales at Your Dealership with AI Powered Assistants - John Ruble, Conversica

AI powered assistants have shown to be highly effective for increasing sales, quality of service, and improving other activities around the dealership. These virtual aides help dealers handle more sales leads and manage your most viable follow-ups. Joining Jim today to further discuss artificial intelligence in your dealership, is John Ruble, vice president of strategic partnerships at Conversica.

Find, Reach, and Retain Profitable Customers with the Power of Predictive Analytics | How to Negotiate Smart | Not Just a Dealer, but a TeacherToday on CBTNews.com - Monday, January 21st, 2019:

Find, Reach, and Retain Profitable Customers with the Power of Predictive Analytics - Amy Hughes, Experian

Marketing is still the number one essential practice in spreading awareness for your product, service, or brand. With consumer satisfaction and expectations constantly changing and evolving, paying attention to the current trends is a good way to stay ahead of the competition. Joining Jim today is Amy Hughes, senior director of dealer intelligence at Experian, to discuss what goes into an effective auto marketing campaign.

How to Negotiate SMART!

Car dealers rely on the F&I department to run big PVR with stellar customer service. The experience in the F&I office can have a lasting impression that could make or break the client returning to your dealership to purchase their next vehicle. So how can we maximize profits while ensuring stellar customer service? Here is some information that will allow you to sell more products and provide a number of benefits to the consumer.

Not Just a Dealer, but a Teacher

The sheer variety of models and features available on lots today is staggering. Where once shoppers had only a handful of options to choose from, the modern auto customer can pretty much customize his or her vehicle without putting an order into a manufacturer or paying through the nose. This is also an era of automation and electrification. As exciting as all this is, the majority of the enthusiasm is reserved to those within the industry. The average customer unaware of what these advances mean practically, and is often wary of considering new models over traditional makes.

Marketing is still the number one essential practice in spreading awareness for your product, service, or brand. With consumer satisfaction and expectations constantly changing and evolving, paying attention to the current trends is a good way to stay ahead of the competition. Joining Jim today is Amy Hughes, senior director of dealer intelligence at Experian, to discuss what goes into an effective auto marketing campaign.