Taking the big leap into starting your own business is freakin scary. But, it actually doesn’t have to be. Today, over a cuppa Joe, I’ll share my advice for taking small steps toward the big leap. Making it both a lot more doable, and far less frightening. In this episode we cover… Resources Plus… whenever you’re ready: …

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Some business experts just seem too smart, too experienced, too connected to fail. Perry Marshall is one of those experts. Here’s a guy who’s written not just one, but several books that became “the book” on their topic – Google Ads, Facebook Advertising, 80/20ing your sales and business. He’s endlessly intelligent and interesting and surprising in how he redefines himself…

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Call it “Copy Chief Impossible”… Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief. My business integrator Rachel Mazza and I share all the gory details of moving a thousand members from the digital home…

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David Deutsch is an A-List Copywriter in the truest sense… he started at Ogilvy and Mather (when Ogilvy was still leading the troops), pioneered the “magalog” style of direct mail sales letters, and has written for or consulted just about every major player in the industry for the over three decades. David is the perfect person to add some branches of knowledge in this wisdom tree…

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Dominic Hodgson took an unconventional route to building an internet marketing empire – dog walking. In this loose and insightful conversation, Dom explains how he gained an immediate advantage by niching down into the “luxury pet care” market – targeting wealthy pet owners and offering not just a “dog walk”, but an adventure. Now he’s written 8 books and become the premiere…

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In the six years I’ve been coaching freelance copywriters, no one has blasted through the first 6 (of 7) Phases of the Freelancer’s Journey faster than Chris Orzechoski. Four years ago this guy was teaching high school and coaching wrestling, and now he’s running his own agency. Like, a real agency, with a stable of copywriters, a copy chief, supporting staff, and a growing roster of…

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Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S., a colorful childhood with a tough love twist, becoming an A-List copywriter known as “queen of the control”, and raising children to understand the power of persuasion, two of whom are also now thriving as copywriters. We talked about…

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It’s our 200th episode and we’re celebrating with a total show makeover! New music, new intro, and lots of exciting new guests. Plus we’re categorizing the episodes into four different styles. Listen now to hear the new and improved Copy Chief Radio! In this episode we cover… Plus… whenever you’re ready: …

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Adam Hunt runs White Label Comedy, a done-for-you social media copywriting service that helps companies stand out with tweets and ad copy that build trust and engagement with humor. (A topic very close to my heart.) He recently joined Copy Chief and began devouring the training and applying what he learned into his active sales funnels. The result is a massive savings in ad spend…

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Looking back to when I first started, there are a few things I wish I’d figured out earlier. It would have saved me a lot of needless frustration, boosted my confidence and made the actual writing a lot more fun. So, I wrote out the 5 things I wish I’d known as a beginner copywriter. There’s probably more like 50, but we’ll start here… Resources Plus… whenever you’re ready…

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