Today’s Copy Chief Radio podcast is only 5 minutes long. It’s about how to practice “performing” your price quotes. Just one simple, straight ahead lesson I think you’ll find helpful and actionable. Let me know if you like this kind of super-short, single-takeaway type episodes, and if so, I’ll drop more of them into the mix. Get it! Kevin Rogers Get your free Copywriting…

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It’s the worst feeling… Just when things are going well and you know it’s time to step up your game and go all next-level with your biz… this crushing doubt floods in and, like that annoying know-it-all neighbor you avoid running into at all costs… … starts listing out EVERY REASON YOU PROBABLY SUCK AT THIS: “Oh yeah, that’s been done a million times before.” “So and so is the…

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You might be hearing people say their business is booming during the lock-down, but how many of them are telling you HOW they’re doing it? What steps did they take to be in a position of comfort when so many are suffering? Jeff Kimes is having his best month yet as a freelancer, so I got him on the ol’ zoomaloom to grill him about how he’s doing it… Jeff Kimes: I feel super…

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Rachel was at a crossroads you might recognize… Rachael Kraft: (06:56) “So before RFL I was doing mostly health and fitness copywriting and I was managing several different websites where it was just taking care of the content. I’m also a graphic designer, so a large part of my work was graphic design and I didn’t really know where to go with it. I was in a position where I was…

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“Business is about change. Life is about change. That is the one constant, that things are always changing. “Right now it’s being hoisted upon us in a rapid fashion. But change is a constant. And change always happens. And we, especially as entrepreneurs, always need to be, at a bare minimum, willing to pivot, willing to adjust, willing to remain agile, willing to adjust.

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Dean Jackson is the kind of guy you want to weather a storm with. Not just because he’s super smart and keeps his house stocked with every essential item you’d need to get by in comfort and style… … but also because his philosophy is comforting in its ability to challenge you with just the right questions to help you find solutions you didn’t know you had in you. I spoke to him just…

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“I stopped counting at twenty,” is how John Carlton summed up how many national crises he’s experienced in his life. In the latest interview of my pop-up series: Inside Marketing – how industry leaders are responding to coronavirus and quarantine… … John dishes out his unique wisdom from the trenches with great advice about how to cope with all the mental and physical threats to your…

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Todd Herman is the first person I’ve spoken with who is confirmed to have the coronavirus disease. Fortunately, he is well enough to work. And the work he’s been doing as a coach to top CEOs and elite athletes provides a fascinating and insightful look into the psyche of different personality types amidst crisis and chaos. I highly recommend you take 30 minutes and listen to…

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We talk a lot about “writing at a 7th grade level” in copywriting, which is a test to make sure your writing is simple and CLEAR. Last week, a friend’s son named Denver asked to interview me for his 7th grade civics class about becoming an entrepreneur. I was happy to help and saw a great opportunity to see how well I could clearly explain business on a 7th grade level.

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Seems like everyone has a “coaching program” these days. You’ve likely seen 1,000 FB posts from baby gurus with some modecom of accomplishment that say… “I’m thinking of starting a private FB group where I teach my blah-budy-blah-blah-blah method that is CRUSHING in blah-blah-blah-blah… reply with “I’m in.” Then, two hundred newbies with raging FOMO reply, “Hellz ya, I’m IN, brahhhhhh!”…

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