Natalie Yeadon is the Managing Director of Impetus Digital, a company focused on creating and maintaining authentic partnerships between healthcare stakeholders through online advisory boards and working groups. She is the author of The Healthcare Heretic: Leadership for Disruptive Change book, a sought-after lecturer, and has been inducted in the Top 100 Inspiring People in Pharma by PharmaVOICE Magazine.

Natalie joins me today to share her story and how she became interested in the life science space. She explains what inspired her to write her book, and explains the mindset changes many CEO's need to make when challenging the leadership status quo.

"Navigate the future courageously." - Natalie Yeadon

Today on the Creative Disruption Podcast:

• What Natalie means by "asking the big, juicy questions"
• The importance of asking provocative, unconventional questions
• How her company has disrupted the healthcare industry
• How she creates a disruptive leadership mindset within her organization
• How she developed a series of intrapreneurs within her organization
• The importance of conducting strategic experiments to future-proof your business

Natalie Yeadon's Advice to Startup CEOs:

• Be confident.
• Leverage the relationships.

Connect with Natalie Yeadon:

• Impetus Digital
• The Healthcare Heretic: Leadership for Disruptive Change book
• Facebook
• Twitter
• YouTube

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