Creative Disruption with Marguerite O'Neal

CD031 Bullet-Proof Your Business with Dominique O'Rourke


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Dominique O'Rourke is the Founder and Principal of Accolade Communications. A seasoned and respected public affair professional, she has over 20 years of experience helping private, public, and non-profit organizations with concerns related to issues management, crisis communication, corporate social responsibility, media and brand government relations, and reputation management. Additionally, throughout her career, she has conducted extensive research on building and maintaining inter-organizational trust.

Dominique joins me today to discuss the importance of building trust within your organization and the cost associated with an absence of trust. She shares what motivates her passion of helping organizational leaders build, improve, and maintain high levels of trust within their organizations and the benefits of building trust between your brand, your clients and customers, as well as your employees. She also shares valuable insight on how to identify when your organization's trust is beginning to erode, how the level of trust within your organization impacts quality, performance, and relationships, and how to display your company's ethics and values to everyone involved with your organization.

"Trust equals capability and benevolence." - Dominique O'Rourke

Today on the Creative Disruption Podcast:

  • Why building trust is critical to your organization's success
  • How inter-organizational trust impacts your company's cost in performance as well as relationships
  • Common signs of inter-organizational trust erosion
  • The importance of analyzing your ethical approach to your organization
  • How structure and culture impacts trust-building behaviors
  • The importance of consistently showing the same level of ethics to everyone within your organization as well as your customers and suppliers

Dominique O'Rourke's Advice for Displaying Trustworthiness:

  • Consider what your work facility or online space indicates about you.

Connect with Dominique O'Rourke:

  • Accolade Communications
  • Download: Ethics Test to Bulletproof Your Business

Trust Across America, Trust Around the World

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Creative Disruption with Marguerite O'NealBy Marguerite O'Neal