Suzanne Wortman is the owner of Taxi-Taxi, an Oshawa-based, full-service cab company that has become a household name over the last 30 years. The company was originally founded by her husband, Don Wortman, and has thrived despite many challenges and obstacles. Their success is largely due to their commitment to the safety and security of their passengers as well as their unwavering commitment to the wellbeing of their employees.

Suzanne joins me today to share an inside glimpse of her company and her perspective on industry disruption and competition. She explains how the development of ride-share programs like Uber and Lyft have impacted her small business as well as her drivers. She also shares why she strongly believes that ride-share programs should be government regulated and why the taxi industry should remain regulated to preserve consumer safety.

"I don't have a problem with competition - providing we're all playing on the same field." - Suzanne Wortman

Today on the Creative Disruption Podcast:

• How Suzanne got started in the taxi industry
• The challenges they faced during their first few years of business
• How her "go-getter" attitude helped her receive federal grant funding for services offered to disabled customers
• The importance of staying committed to achieving your goals
• How Uber and Lyft have disrupted the taxi industry and how it has impacted her small business
• Why she strongly believes the taxi industry should remain regulated
• How the emergence of ride-sharing has impacted the traditional taxi drivers
• Her predictions for the future of the taxi industry
• What she would like her legacy to be

Resources Mentioned:

• Taxi-Taxi App

How to Use the Taxi-Taxi App:

1. At the top left of the screen, you will see an address that is close to your proximity
2. Click that search bar and adjust your address to where you are currently
3. At the bottom of the screen, click "Book Now"
4. Type in your destination
5. In the bottom right-hand corner, you can press "Edit" and add more details
6. You can add notes to the driver
7. When your details are correct, click "Confirm Now"

Connect with Suzanne Wortman:

• Taxi-Taxi

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