CDG BizCast

Presenting is a major part of the business world. At one point or another, you may be faced with the task of presenting to large crowds either on behalf of your employer or for your own business. The majority of presentations fail for a variety of different reasons, which results in the audience feeling bored and no impact being made on them to take action. Don't let this happen to your presentation! Learn how to prepare a great presentation that will leave your audience wanting more and how to present with the utmost professionalism! Kris Flegg, founder of Australia's Presentation Design Co., a firm that specializes in preparing impactful presentations, joins us to discuss some tips on what you can do to knock your audience's socks off! We also discuss his new book, "The Presentation Playbook: Win the war for attention and make an impact." A must read for those who want to dominate every presentation they will ever hold!

We debut our new subseries Business Sins by diving into the critical issue of pricing dishonesty. This episode unpacks the unethical practices of bait-and-switch tactics, price gouging, and deceptive marketing methods. We emphasize the damaging impact these practices can have on consumer trust and long-term business success. By exploring real-world examples and offering practical advice, we highlight the importance for business owners to steer clear of these "sins" and foster transparent, fair pricing strategies that build lasting customer relationships.

Jesse also shares insights into his latest venture, TruAnon™, a cutting-edge platform designed to make profile fraud obsolete. As the founder and owner of TruAnon™, Jesse discusses the importance of digital authenticity and the innovative solutions his company offers to ensure online integrity.

Throughout the episode, Jesse opens up about his background, the challenges he faced, and the lessons he learned along the way. He offers invaluable tips for aspiring entrepreneurs, drawing from his extensive experience in the tech industry. Join us for an inspiring and informative conversation with Jesse Tayler, and discover the stories behind two major career highlights that have shaped the digital landscape.

https://www.truanon.com

Business owners, does your marketing strategy include making your customers feel special on their own special days? If your marketing strategy does not have any birthday marketing methods then you are leaving money on the table! There are many ways you can market your products and services to your customers who subscribe to your email lists and follow you on social media. But birthday marketing is a formidable way to generate more revenue as it has the best response rates among other methods. Because remembering your customers on their birthdays makes them feel like a valued customer and not just a number, you can feel reassured that you can earn their business on their special day of celebration. This is especially important for hospitality-based businesses! We cover some strategies to help you build a birthday marketing strategy. Sara Russell (whose birthday just passed on June 20th) joins us to discuss what happens when you fail to remember your subscribed customers on their birthdays!

Business owners, have you ever received a heart-stopping, threatening email from a stranger claiming that they hacked your website, stole all of its information and will use it against you by harassing all of your customers unless you pay a large amount in bitcoin?

Consumers, have you ever received a similar email where they claim they have video of you doing something inappropriate and will share it with all of your friends and family unless you also pay in bitcoin?

If you have, rest assured that there is nothing to worry about and they are all empty threats. These so-called "hackers" are full of hot air and are scammers trying to steal your money! Don't give them the time of day!

We talk to @thesaraissimochronicles1656  to discuss these scams in detail with tips to help you stay safe. We share an example of one that we received here at CDG and one that Sara received as a consumer.

Chef Michael Brown of Jamburritos joins us once again to discuss a major issue facing the restaurant industry: rising operating costs! From the rising minimum wage that was implemented in California to the cost of food rising due to inflation, we talk about how these things impact the consumer and what restaurants have to do to ensure they can deliver top-quality food without cutting corners to do so!