This is an especially challenging time to be running a custom installation business, but somehow Joseph Akhtarzad, president of Just One Touch/Video & Audio Center in Southern California, has found the magic formula. The company is one of the few that proactively markets custom installation through consumer media channels like TV and radio, while creating an efficient team structure with cross-trained technicians across all product categories.

So what makes Just One Touch/Video & Audio Center one of the perennial fixtures in the CE Pro 100 list, coming in at Number 5 for 2022? Akhtarzad, along the Tom Campbell, corporate director and chief technologist for the company, sat down with CE Pro discuss how they meld custom installation division (Just One Touch) with retail (Video & Audio Center).