This time of year can be really exciting for business owners. It’s a time for new ideas, a renewed sense of drive, and a reinvigoration of energy. We see businesses launching new offerings and services, new memberships presented and courses launched. You name it, we’re seeing it.

In today’s episode, I want to talk to you about the issue of infringing trademarks and how it can be avoided by putting the right processes in place. While I have touched on trademarking previously, there is just so much to unpack on this topic that I want to dig further into what it means and how you can protect yourself as a business owner.

As I see more and more people seeking advice on cease and desist letters and instances of trademark infringement, I want you to think about the procedures you have in place for these scenarios. 

Without thorough preparation, there is a real risk that you might infringe on somebody else’s trade and be asked to stop trading yourself. Losing the precious time, money and effort you’ve put into your new idea could be devastating and costly. 

Today I share the different steps you can take to make sure you are doing the research and due diligence that will give you peace of mind when moving your business forward. 

Putting a meaningful and unique name to your new venture is an exciting process, and I hope this episode will guide you in going about this in the best way possible. 

LINKS:

Get your copy of my Annual Legal Checklist here

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