In this episode, we talk with Cedric Engels, author of the amazing book 'the power of sound' and co-founder of the sonic agency 'Sonhouse'. We talk about the importance of sound for brands but also how sounds affect the human brain (and soul). Cedric brought with him a bag of epic sounds so it's a fun little ride through sonic land. 

We talk about:

• Cedric's book, the power of sound
• The agency Cedric co-founded: Sonhouse
• Sonic branding & sound strategy
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