Welcome to The Writing Coach. On this podcast, I speak with the instructors, editors, coaches, and mentors who help writers and authors create their art, build their audience, and sell their work.

One year ago, I launched Writer’s Craft Academy, my private membership site and group coaching program. In episode 59 of The Writing Coach, I celebrate the year’s victories, as well as discuss some lessons learned. Listen now!

Episode Transcript

Hello, beloved listeners, and welcome back to The Writing Coach podcast.

Now as you guys know, on this show, normally I interview folks who work with writers to help them succeed, but today, it’s going be just me. I’m going be the person who works with writers to help them succeed on today’s show, because as I record this, it is the first of February, which means it’s been one year since I launched Writer’s Craft Academy.

Writer’s Craft Academy is my private membership site and group coaching program. And as I said, I launched it one year ago. We now have 12 months under our belt, and I thought this would be a great opportunity to look back on how the year’s gone, how everything has worked within the Academy and what hasn’t worked as well.

Let’s dive into it!

Video Training Library

First off, the notion of Writer’s Craft Academy came to me for a couple of different reasons, but one was I noticed there’s a major problem with online courses. I sold two online courses previously, one called The Novel Writer’s Blueprint and one called Smash Fear and Write like a Pro. One of the things I noticed about The Novel Writer’s Blueprint was that people were not finishing the course The more I thought about it, the more this kind of made sense, because the course was walking people through the entire project of writing a book, from initial idea creation all the way through to completed manuscript. And the reality was, most of the people who were taking the course were in the early stages of working on their book, which meant they didn’t need the latter stages of the course yet.

Maybe eventually they were going to come back to it and finish the course, once they were at that latter stage in their manuscript drafting, but probably they wouldn’t because we lose focus. How often do we say we’re going to come back and finish a course, but then not end up doing it?

I mean that happens, right? I started thinking about maybe what writers need isn’t this “module one, module two, module three” style single course that’s going to walk people through what they need to learn, but rather this library of resources that are available when you need them.

You know in the training library there’s a whole mini-course in there on revisions, but you don’t have to feel compelled to watch it if you’re at the idea creation stage of your writing.

And that’s the other thing… as a writing coach, it almost seemed antithetical to be selling courses, because I don’t want people taking courses. I want people working on their writing. As fun as it is to take a course, a lot of the time people use education as an excuse to not do the hard work of just sitting down and actually writing.

I liked this idea of having this training library there, so that when someone has a question, I can say, yes, go watch these three videos from our training library tonight. It’ll specifically address your question and show you some examples, and then you can get back to your writing.

It also allows me to just create shorter videos for things that don’t necessarily have to fit directly within the larger context of a course.