150 – Celebrating 150 Amazing Episodes with a Five-Timer Guest, Jay McBain

An Ecosystem Expert Joins Ultimate Guide to Partnering®

I'm excited to be celebrating 150 amazing episodes with a five-timer guest, Jay McBain. Jay has been an amazing guest and joined the Five Timer's Club with this episode focused on the transformation we have all been seeing, WTF is an Ecosystem, and a discussion of the Seven Principles of Successful, Effective, and Sustainable Partnerships and Ecosystems.

In Jay’s Words

Jay McBain is an accomplished speaker, author, and innovator in the IT industry. Named 2021 Channel Influencer of the Year by Channel Partners Magazine, Top 40 Under Forty by the Business Review, Channel A-List by CRN, Top 8 Thought Leader by Channel Marketing Journal, Top 20 Visionary by ChannelPro, Top 25 Newsmaker by CDN Magazine, Top 50 Channel Influencer by Penton, Top 100 Most Respected Thought Leader by VSR Magazine, Global Power 150 by SMB Magazine, and Top 250 Managed Services Executives by MSPmentor.

Jay is often sought out for keynotes, thought leadership, and future industry guidance. He has spent his 28-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, Autotask, ChannelEyes, Forrester, and now Canalys. Jay is the chief analyst for global channels at Canalys - the world's leading analyst firm with a distinct focus on channels, partnerships, alliances, and ecosystems.

What You’ll Learn

* What's New for Jay (3:40)* The Ecosystem Movement (5:18)* Partnerships vs. Ecosystems (7:22)* Addressing Organizational Victory - Mindset, Commitment, and Shared Vision (11:40)* What Organizations Can Learn from Microsoft's Model? (16:30)* Addressing Ecosystem Victory - Maniacal Focus, Brand & Story, The Benjamins (Getting Results) (22:32)* Why Agility is "Mission Critical" during this time? (28:18)* How Organizations Need to Think & Act Now (30:20)

Why Listen?

We have seen rapid and sustained transformation for two years. Technology is transforming every company and industry, and we will never go back. Jay McBain has coined this the “Decade of the Ecosystem”. We will continue to see significant shifts in how we market, procure and deploy the technology. The channel is also evolving, and technology tools to support this journey will grow, expand, and mature. We are in the early innings of a very exciting game!

WARNING – This episode is exclusively for leaders who care about partner ecosystems, the evolution of selling and the systems driving this next phase of economic growth, and how this “Decade of the Ecosystem” looks to take shape. You will hear Jay’s view on how organizations need to think and move differently during this rapidly changing digital economy.

It’s always great to have Jay come to visit this platform. I hope you enjoy this discussion as much as I enjoyed welcoming back Jay McBain as a guest on Ultimate Guide to Partnering®.

Quote From This Episode

“What a great time to be in this market. If every company is becoming a tech company, we're in the right kind of place if every company is now believing that they can't do it alone, what a great place to be in is in partnerships."

Episodes featuring Partner Ecosystem Leaders and Experts.

149 - WTF is an Ecosystem? And How Partner Hacker helps tech companies PartnerUp with Jared Fuller

139 – How Can Technology Partners Organize for Success around Go to Ecosystems? with Allan Adler.

132 – How to Achieve Your Greatest Results in 2022 – Part Two – Ecosy...