In 2017 came the wildfires. In 2020, the pandemic. In a time of dramatic changes and climate risks, it’s easy to see why this region might be feeling a little disaster fatigue. But Cariboo Chilcotin Coast Tourism Association is working to support the tourism industry as operators share successes, deliver experiences, and plan for the future. CEO Amy Thacker describes the role her organization is filling and why sustainable actions come naturally to locals, even if they’d use other words to describe it.

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