Celebrating the Brand Ambassador

By Elayne Duff

World renowned mixologist, spirits expert and founder of the Beverage Brand Ambassador Academy, Elayne Duff conducts behind the scenes interviews with the best spirit Brand Ambassadors from around the... more

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FAQs about Celebrating the Brand Ambassador:

How many episodes does Celebrating the Brand Ambassador have?

The podcast currently has 32 episodes available.

Celebrating the Brand Ambassador episodes:

February 24, 2022 Episode 2: Trevor Schneider and Erik Andersson
This week on Episode 2, I had the pleasure of interviewing Erik Andersson, the NYC Brand Ambassador for Hendricks Gin, and Trevor Schneider, the National Brand Ambassador for Reyka Vodka. They share their stories of what it is like to be a Brand Ambassador, the challenges of transitioning from bartender to BA's, and why they love working for William Grants.
...more
1h 2min
February 22, 2022Episode 1: Tracey Eden and Mathew Riordan
In the premiere episode of Celebrating the Brand Ambassador kicking off in November 2020 during the pandemic, I have the pleasure of interviewing Tracey Eden, Bartender and part-time NYC Brand Ambassador for Empress Gin, and Mathew Riordan NY Market manager for Barking Irons. In this episode, we discuss:
The unusual ways that Tracey and Matt came into their current roles.

What it is like to be a part-time BA.

The challenges and benefits of being a market manager for a small brand

Matt and Tracey used proven techniques to gain placements and build their brands in the competitive market of NYC.

Operating as a BA during the pandemic.

Methods for getting to know the buyer

The benefits of working with Brand Ambassadors from other brands.

Challenges and benefits of BA utilizing Social Media to build their brand presence and drive sales.

How to be a better partner to your account by thinking outside of the box

Benefits of split basing

Off-premise a whole new world.
...more
50min

FAQs about Celebrating the Brand Ambassador:

How many episodes does Celebrating the Brand Ambassador have?

The podcast currently has 32 episodes available.