In this episode of Globalcast, Daphne Kasriel, Consumers Editor for Euromonitor International, discusses the impact of celebrities on consumer trends, lifestyles and buying habits.

Learn about: 

• The relationship between celebrities and consumer trends
• How consumer aspiration for the celebrity lifestyle impacts buying habits and lifestyles
• The influence of "celebrity worship" on emerging markets
• Ageing in celebrity culture and how it applies to consumers

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.