Hailey Bieber just sold her 3 year old beauty company Rhode for $1 billion. Is the girlboss back? We investigate the world of celebrity beauty—how are these brands created and what makes one hit vs flop?Topics covered:

• e.l.f. Beauty Acquires Rhode for $1B—was it a good deal
• The origins of the celeb beauty company
• How do celebrities go about creating their brands?
• What are the typical backgrounds of the founding team, and how involved is the celebrity?

• Is there a magic formula/playbook to creating a successful celeb beauty brand? We look at Fenty, Rare, and Haus Labs.

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