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In this episode of E-Coffee with Experts, our host Ranmay chats with Celeste Gonzalez, Director of RooLabs, to share how she broke into the SEO world without a traditional background, got hired through a cold DM, and carved a path in a fast-changing industry.
We dive into the real challenges of local SEO in 2025, including the rise (and misuse) of AI-generated content, why “good SEO is still good SEO,” and the mistakes businesses keep making with their location pages.
Celeste also shares her favorite AI tools like ChatGPT and Cursor, and how they’ve turned her into what she calls a “vibe coder”, even without a coding background.
Plus, we talk about the power of learning in public, why personal branding matters more than ever, and how marketers can balance visibility with authenticity.
Whether you're just starting out or deep into SEO strategy, this episode is packed with relatable insights, hard truths, and a few laughs.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:38: Introduction
00:38 - 02:00: From Student Blogger to Discovering SEO
02:00 - 03:15: Getting Hired Without Meeting the Job Requirements
03:15 - 04:30: What Ricketyroo Actually Does (And Why It Matters)
04:30 - 06:15: SEO vs AI – What Still Works in 2025
06:15 - 08:00: Common Local SEO Mistakes Businesses Make
08:00 - 09:00: Celeste’s Favorite AI Tools for SEO Workflows
09:00 - 10:45: The Most Overlooked Principle in Local SEO
10:45 - 12:15: Learning in Public – Why It Changed Her Career
12:15 - 13:30: Building a Personal SEO Brand (Early!)
13:30 - 14:13: Final Thoughts
https://www.linkedin.com/in/celestelili/
https://ricketyroo.com/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
By Digital Web SolutionsIn this episode of E-Coffee with Experts, our host Ranmay chats with Celeste Gonzalez, Director of RooLabs, to share how she broke into the SEO world without a traditional background, got hired through a cold DM, and carved a path in a fast-changing industry.
We dive into the real challenges of local SEO in 2025, including the rise (and misuse) of AI-generated content, why “good SEO is still good SEO,” and the mistakes businesses keep making with their location pages.
Celeste also shares her favorite AI tools like ChatGPT and Cursor, and how they’ve turned her into what she calls a “vibe coder”, even without a coding background.
Plus, we talk about the power of learning in public, why personal branding matters more than ever, and how marketers can balance visibility with authenticity.
Whether you're just starting out or deep into SEO strategy, this episode is packed with relatable insights, hard truths, and a few laughs.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:38: Introduction
00:38 - 02:00: From Student Blogger to Discovering SEO
02:00 - 03:15: Getting Hired Without Meeting the Job Requirements
03:15 - 04:30: What Ricketyroo Actually Does (And Why It Matters)
04:30 - 06:15: SEO vs AI – What Still Works in 2025
06:15 - 08:00: Common Local SEO Mistakes Businesses Make
08:00 - 09:00: Celeste’s Favorite AI Tools for SEO Workflows
09:00 - 10:45: The Most Overlooked Principle in Local SEO
10:45 - 12:15: Learning in Public – Why It Changed Her Career
12:15 - 13:30: Building a Personal SEO Brand (Early!)
13:30 - 14:13: Final Thoughts
https://www.linkedin.com/in/celestelili/
https://ricketyroo.com/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]