In this episode of E-Coffee with Experts, our host Ranmay chats with Celeste Gonzalez, Director of RooLabs, to share how she broke into the SEO world without a traditional background, got hired through a cold DM, and carved a path in a fast-changing industry.

We dive into the real challenges of local SEO in 2025, including the rise (and misuse) of AI-generated content, why “good SEO is still good SEO,” and the mistakes businesses keep making with their location pages.

Celeste also shares her favorite AI tools like ChatGPT and Cursor, and how they’ve turned her into what she calls a “vibe coder”, even without a coding background.

Plus, we talk about the power of learning in public, why personal branding matters more than ever, and how marketers can balance visibility with authenticity.

Whether you're just starting out or deep into SEO strategy, this episode is packed with relatable insights, hard truths, and a few laughs.

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In this episode, we discuss:

00:00 - 00:38: Introduction

00:38 - 02:00: From Student Blogger to Discovering SEO

02:00 - 03:15: Getting Hired Without Meeting the Job Requirements

03:15 - 04:30: What Ricketyroo Actually Does (And Why It Matters)

04:30 - 06:15: SEO vs AI – What Still Works in 2025

06:15 - 08:00: Common Local SEO Mistakes Businesses Make

08:00 - 09:00: Celeste’s Favorite AI Tools for SEO Workflows

09:00 - 10:45: The Most Overlooked Principle in Local SEO

10:45 - 12:15: Learning in Public – Why It Changed Her Career

12:15 - 13:30: Building a Personal SEO Brand (Early!)

13:30 - 14:13: Final Thoughts

 Connect with Celeste Gonzalez

 https://www.linkedin.com/in/celestelili/

 https://ricketyroo.com/

 Subscribe to Digital Web Solutions

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