In this episode we are joined by Maxwell Ivey, internationally known as The Blind Blogger, an accessibility expert, serial entrepreneur, writer, speaker, and founder of The Accessibility Advantage.
Maxwell has spent nearly two decades educating businesses and online creators about the benefits of accessibility and inclusion. His journey has taken him from the carnival and amusement-ride business to life coaching, online media, podcasting, and ultimately becoming a leading voice in accessibility.
Together, we explore why inclusive design makes products, services, websites, and content better for everyone, common accessibility mistakes businesses make, what screen-reader users wish website developers understood, how to create effective alt text, and why inaccessible forms can cost companies customers.
We also dive into the business case for accessibility, the enormous potential of the disability market, how inclusive content can grow podcasts and online communities, and why Maxwell describes inclusive marketing as being similar to having influencers you don’t have to pay.
Maxwell also shares his personal journey of living openly with vision loss, traveling solo, speaking nationally, writing books, overcoming his fear of singing publicly, and the five principles that have helped him continue moving forward: interdependence, self-determination, determined positivity, honest storytelling, and persistence.
Learn more about Maxwell and his accessibility work at https://www.theaccessibilityadvantage.com/home