What were the factors that contributed to the outcome of the 2012 Presidential Election? How did campaign tactics, current events, the media, and the changing face of the electorate influence voter turnout and voting patterns? Insights will be provided from a political science perspective on election forecasting and polling, and from a psychology perspective on campaign messaging and the roles of emotion and cognition in voters’ decision making.
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NOTE: The views and opinions expressed by the speaker do not necessarily reflect those held by the Center for Mind, Brain, and Culture or Emory University.