Marie Cleary-Fishman, AHA's Vice President of Clinical Quality, speaks with Amy Berman, Senior Program Officer at The John A. Hartford Foundation, and Erin Emery-Tiburcio, Associate Professor of Geriatric and Rehabilitation Psychology at Rush University Medical Center. Berman and Emery-Tiburcio share how they used the 4Ms Framework to build a culture that prioritizes the needs of older adults and how these efforts have improved value. This conversation was held at the AHA’s The Value Initiative Executive Forum, Addressing Disruption Through Innovation and Value.