Certain products and brands in Wisconsin have an intensely loyal following. We look into why some "cult brands" have staying power. We also talk with a health care reporter about the challenging decisions she faced after a cancer diagnosis. Plus, a look at the debate over delisting the gray wolf from the federal endangered species list.

We find out how northern Wisconsin is doing after getting hit by a major snowstorm this weekend. Then, after a big shopping rush, we look at how America's consumer culture began. We also hear how the concerns over electric scooters in cities mirrors the debate over bicycles more than 100 years ago.

Pan pizza is delicious, and easy to make at home. On Food Friday, we get tips from a pan pizza expert. Milwaukee's legacy of segregation has deep roots in bank lending policies known as redlining. And the American Medical Association supports bans on conversion therapy. We hear about their concerns.

A photographer shares his experiences hiking the entire length of the Ice Age Trail. A Wisconsin pediatrician is on a mission to help girls and young women see their own beauty. And an investigative reporter dove into who benefited from the 2008 housing crisis and Great Recession.

We get tips on how to avoid catastrophizing when things go wrong. Two Wisconsinites have come together to stop the spread of hate. One is a former white supremacist and the other lost a loved one in the Sikh temple shooting. They share their mission. And we learn about how agile the T Rex was.

A federal ban on cannbis makes research into its medical uses difficult to do. That impacts people who rely on it to treat a variety of conditions. A mathematician shares why there is a lot to love about math. And we learn why it's crucial to talk with aging parents about their finances.

We're joined by a journalist who picked one random date to write an entire book about. He tells us about the events he discovered from December 28, 1986. We also look at the risk Chronic Wasting Disease in the state's elk population. Plus, a look at the latest in the impeachment inquiry.

Women have faced stigmas over hormones and mental health for centuries. Our guest says we need to start breaking the myths. We talk with a lawmaker who supported a change to nursing assistant requirements that was vetoed by Governor Evers. And we trace the journey of a turkey from farm to freezer.

Google's "Project Nightingale" is raising concerns about the privacy of personal health information. We discuss the initiative and what has some patients worried. We also discuss the state of airline etiquette ahead of a busy travel week. Plus, we look at Gov. Evers' veto of a sex offender bill.

President Trump and the Secretary of the Navy are part of a controversy about the status of a Navy SEAL accused of war crimes. We discuss what it says about the powers of the commander in chief. We also talk about how much public opinion does, and should, matter in state governance.