CenturyLink, a Tier 1 ISP and a major provider of network services to enterprise customers, has changed its name to “Lumen”.  After sorting through many of the PR and marketing announcements, it’s pretty clear that this is a rebranding and renaming strategy, at least for right now.  It is possible that the name change may also be setting the stage for a later reorganization of CenturyLink’s business… or it may not. 

Listen to this 12 minute podcast as TC2’s Theresa Knutson and LB3’s Andrew Brown discuss with TC2’s Joe Schmidt this new name and how the name change could have potential operational and legal impact on enterprise customers.