CEO Flow Podcast

What if the answer to burnout isn't giving less, but learning how to give from a place of fullness instead of exhaustion?

This week, I'm sharing a talk I recently gave at Brands for Better called The Giving Well: How to Give Generously Without Running Dry.

As women, leaders, entrepreneurs, and people who care deeply about making a difference, it's easy to get caught up in giving, doing, helping, and achieving. And sometimes, without even realizing it, we start building lives where everyone else gets the best of us and we get what's left.

I know because I've been there.

After experiencing burnout in my own life, I began questioning everything I'd believed about success, productivity, and what makes us worthy.

In this episode, we're exploring what it looks like to keep showing up generously for the people and causes we care about without sacrificing ourselves in the process.

We'll talk about:

Why so many of us tie our worth to what we accomplish and contribute

The difference between giving from fullness and giving from depletion

How our thoughts, emotions, and nervous systems influence our capacity to give

Why rest isn't something we earn after we've done enough

How to build a life where our ambition and generosity are fuelled by our well-being, rather than coming at its expense

Because I don't believe the answer is to stop caring, stop giving, or stop pursuing meaningful things.

I believe we can do all of those things from a different place.

From worthiness, not for it.

If this conversation resonates with you, I wrote an entire book about this work!

Read The Rest Revolution: https://a.co/d/08mRLzWU

My hope is that this episode reminds you that you matter just as much as the people you're pouring into. And that taking care of yourself isn't separate from making a difference in the world. It's part of how you keep doing it.

What if growing your business didn't mean working more hours, sacrificing time with your family, or constantly feeling overwhelmed?

In this episode, I'm sitting down with my longtime coaching client, Jaime Fenwick, founder of Bringing Inspiration Home, to share her incredible journey of building a thriving retreat business while homeschooling her three children.

After years of trying to make her business work, Jaime went from earning just $4,000 in profit in 2025 to generating over $200,000 in revenue in 2026. She sold out three walking retreats in just two months, expanded her offerings, and did it all while working approximately 5–10 hours a week.

But this conversation isn't just about the money.

It's about what becomes possible when you stop believing that success has to come at the expense of everything else that matters.

In this episode, we explore:

Jaime's journey from struggling entrepreneur to building a six-figure retreat business

What shifted after years of building her business

The role of self-trust, mindset and intentional decision-making in her growth

How she's navigated entrepreneurship while homeschooling three children

Why more hours don't necessarily equal more revenue

What it looks like to pursue big ambitions while honouring your values and priorities

Jaime's story is such a beautiful example of what I call Restful Ambition™ — building a profitable business that supports the life you want to live.

Because the goal isn't just to build a successful business. It's to actually enjoy the life you're building.

If you're a female founder or leader who wants to grow your revenue (or maintain what you've built) without sacrificing your health, family, relationships or wellbeing, I'd love to invite you to apply for the Founders Flow Mastermind.

Inside Founders Flow, we combine business strategy with my Restful Ambition framework to help you grow sustainably, make confident decisions and lead from a more grounded place.

You'll receive:

Weekly group coaching: Restful Ambition teaching, live Q&A and hot seats to help you navigate real business challenges.

Ongoing coaching support: WhatsApp and voice note access, with coaching responses on Mondays, Wednesdays and Fridays.

Quarterly 1:1 planning: Dedicated time to align your revenue goals, business strategy and personal priorities.

A community of ambitious women: Connect with other female founders who want to build profitable businesses without burning themselves out.

Applications for our January 2027 cohort open November 15, with limited spaces available.

Join the waitlist or apply through the link in the show notes.

Founders Flow Mastermind — Learn more HERE

Who you spend time with shapes who you become.

In this episode, Heather explores the power of proximity and why the rooms you’re in — and the people you surround yourself with — have a profound impact on your confidence, decisions, and success as a founder.

For many female entrepreneurs, building a business can feel isolating. You may be the visionary in your circle, the one taking risks, or the one holding both ambition and family life at the same time. But growth doesn’t happen in isolation. It happens in the right environments with the right people.

In this episode, Heather shares:

• Why proximity influences identity and leadership
• The difference between networking and real connection
• How the rooms you enter shape your future
• Why community is essential for female founders
• How to intentionally place yourself in spaces that support your growth

If you want to grow your business and your life in a way that feels aligned and sustainable, who you build beside matters.

Founders Dinners
Curated dinners for female entrepreneurs who want deeper conversations and meaningful connections.
Join the waitlist: HERE

Founders Flow Mastermind
A mastermind for female founders who want support building a successful business without burnout.
Join the waitlist: HERE

Real growth doesn’t come from more strategy. It comes from expanding your capacity to hold it.

In this episode, I share five unexpected things you actually need to grow your business in 2026: a regulated nervous system, belief that matches your vision, coaching and community that hold you higher, space for integration, and aligned action.

If you’re ready for a new kind of growth that feels grounded, calm, and sustainable, this one’s for you.

Founders Flow Mastermind
This is exactly what we do inside the Founders Flow Mastermind, a six month experience for women ready to scale with strategy, nervous system safety, and community support.

Learn more and apply here: Apply to Founders Flow Mastermind

In this episode, I share the real story behind a season in my business that I did not see coming. After a disappointing high-ticket mastermind experience, my belief took a hit. I pushed forward, kept serving, kept creating, and on the outside it looked like I was still winning. Inside, I was quietly convinced that my biggest success was behind me. My coach recently held up a mirror and said the thing I needed to hear. My belief was in the shitter. The results I was experiencing were simply reflecting that truth. If I wanted to grow again, I needed to upgrade not my strategy, but my belief in what was possible. This conversation explores: • How sales trauma can shrink our capacity for expansion • Why belief directly influences revenue, opportunities, and momentum • The moment I decided to do the belief work again • What changes when we stop playing to protect ourselves and start playing to grow I am naming a new goal for myself that feels bold, thrilling, and a little bit scary. Four hundred thousand dollars a year. I am committed to believing it into reality because belief creates the gap that strategy and action can fill. If you are feeling stuck in a version of success that no longer reflects your potential, you are not alone. Your belief may just need a reset too. If you are ready to uplevel what you believe is available to you, come join me. Let us rise together. If you want support with your next level, send me an email at [email protected] and tell me where you are at. If you are not sure what your next step should be, book a free twenty minute introductory call so that we can define it together.

Ever felt that wave of self-doubt, tension, or resistance right before you step into a big moment, a talk, a meeting, or a room full of people? In this episode I unpack what that resistance really is (hint: it’s your nervous system doing its job) and how to move through it with awareness of the mind, emotions, and body. Through my own story of pre-event nerves and intuition, I share how to reframe resistance not as a sign to stop, but as an invitation to expand. Learn how to regulate your nervous system, trust your intuition, and show up grounded in your purpose even when your body says “not yet.”

Journal prompts: When does resistance show up most for me? What might it be trying to protect? What helps me return to safety and truth?

Want more tools? Check out CEO Flow!

In this episode, Heather breaks down one of the most popular myths in the coaching and business world — “Sell them what they want, give them what they need.”

We live in a culture obsessed with quick fixes, 3-step formulas, and strategies that promise instant success. But what we actually need isn’t another external solution, it’s the internal work that no one can do for us.

Heather shares her personal story of chasing strategies, signing up for all the programs, and offloading responsibility for her growth and what finally shifted everything: taking ownership, rebuilding self-trust, and doing the deeper work of nervous system regulation, emotional maturity, and mindset transformation.

If you’ve been looking outside yourself for the next answer, this episode is a loving call to come back home to your own wisdom.

And if you're ready to take the first step in owning your life and rebuilding your self trust, check out CEO Flow! Join now for just $147 and watch you life transform. https://www.heatherboersma.com/ceo-flow-membership

What if you're unconsciously pushing away opportunities, relationships, and growth that you want? This episode shares the signs that you might have hit your mental, emotional or nervous system capacity, what it might be costing you, and how to expand your capacity to have MORE of what you really want.

If you want the tools to expand your capacity, check out my 8 week REST RESET program: https://www.heatherboersma.com/therestreset

Here’s what I believe:
YOU are the expert in your business. And when you invest in growing yourself from the inside out—your mindset, emotional health, and nervous system regulation—your business will grow too.

That’s why I created CEO Flow, and why I want YOU in the room for our free CEO Flow Membership Workshop this Thursday at 11am PST.

This isn’t another fluff-filled workshop with vague advice. I’m giving you real, practical strategies to help you:

✨ Manage your time without the guilt spiral
✨ Attract aligned clients (no cold DMs, no burnout)
✨ Build a business that supports your life—not runs it

Whether you’re scaling up, starting fresh, or just so over hustling your way through entrepreneurship, this is your invitation to do things differently—with flow, intention, and ease.

🎉 [Save your seat HERE]

I’ll be sharing a behind-the-scenes look at the CEO Flow Membership, what makes it different (and so powerful), and how to finally grow your business in a way that feels aligned and sustainable.

Plus, if you join live, there’s a chance to get coaching on the call!

🎙️ *An Honest Review of My Life and Business in 2024*

As the year wraps up, I’m pulling back the curtain to share an unfiltered review of my life and business in 2024. From balancing motherhood and graduate studies to running a coaching business and navigating personal health challenges, this year has been a whirlwind of growth, struggle, and resilience.

In this episode, I’ll reflect on:
✨ The highs and lows of balancing ambition with self-care.
✨ Lessons learned from moments of burnout, breakthroughs, and unexpected wins.
✨ How I’m redefining success and embracing “flow” over balance.
✨ Key takeaways from building a business and life that align with my values.

If you’re an entrepreneur or mom striving to juggle it all—or wondering if that’s even possible—this episode is a must-listen. I’m sharing the honest truths behind the highlight reel and what I’m taking into 2025 to create a more sustainable and joyful life.

📌 Tune in and let’s reflect together!