In this episode of CEO InMotion, Chava picks up Matt Bontrager, founder of TrueBooks, for a real conversation on business, risk, and building something that lasts, while cruising the Las Vegas Strip.Matt shares how he went from being a risk-averse accountant to building a $3.6M CPA firm, starting with nothing more than side work, a DM, and the courage to quit his job with a six-month-old baby at home. No hype, just real numbers, real decisions, and real lessons.They break down:
- How Matt grew from $110K to $3.6M in just a few years
- Why he bought out his business partner—and refused to sell the firm
- The truth about scaling a professional services business
- Why most accountants stay small (and how to avoid it)
- The mindset shift from employee to long-term owner
All of it happens in motion, with Vegas as the third character—unexpected, fast, and always evolving.If you’re a founder, service professional, or business owner trying to scale without burning out or selling too early, this episode is for you.🎧 Tap in and stay In Motion.