Join Wendy Coulter and Hanna from Hummingbird Creative Group as they delve into the nuances of brand building and the Hummingbird Effect with Nick Jain, CEO of IdeaScale. Discover how small changes can lead to massive impacts in business, from marketing and employee morale to product innovation and company valuation. Nick shares his journey, the importance of ROI-driven decisions, and the critical role of agility and data in creating breakthroughs. Perfect for CEOs and marketing leaders looking to amplify their brands and drive success through innovation and strategic decisions.

00:00 Introduction to Brand Building

00:54 Meet the Team: Hannah and Nick

01:53 Nick's Journey and Insights

04:58 The Hummingbird Effect in Action

10:02 Psychology in Sales and Marketing

14:32 Impact of Marketing on Business Valuation

27:10 Innovation and Experimentation

33:16 Conclusion and Contact Information