In this insightful episode, Wendy Coulter and Roy Osing discuss the essential steps to building a strong brand and unlocking unprecedented business results. Wendy, a brand expert, introduces Roy, a disruptor who took a startup to $1 billion in sales. Together, they unpack Roy's unique 'Be Different or Be Dead' approach, the importance of strategic game planning, hiring for goosebumps, and executing innovative processes. Learn the keys to creating gas-worthy experiences, transforming cultures, and achieving remarkable growth by embracing audacious, unheard-of ways.

00:00 Introduction to Wendy Coulter and Branding

01:04 Meet Hannah: Fun Facts and Snow Outfits

02:24 Introducing Guest Roy Osing: Be Different or Be Dead

03:40 Roy's Journey: From Startup to Billion-Dollar Sales

04:30 The Importance of Differentiation and Innovation

08:47 Creating a Strategic Game Plan

10:53 Innovative Approaches to Customer Engagement

18:30 Eliminating Dumb Rules for Better Customer Experience

20:47 Roy Osing's Company and Its Evolution

23:04 Hiring for Goosebumps: Building a Caring Team

32:11 The Goosebumps Story and Hummingbird Effect

32:34 Measuring Customer Perception

33:54 Creating a Caring Culture

36:33 Challenges in Small and Large Businesses

37:48 Leadership and Execution

39:53 Strategic Game Plan and Execution

41:40 Innovation and Simplification

41:59 Case Study: Lawn Cutting Business

43:51 Setting Growth Targets

44:54 Differentiation and Customer Focus

51:34 The Importance of Deletion in Innovation

52:50 Startup Growth and Challenges

01:00:57 Be Different or Be Dead

01:01:29 Conclusion and Contact Information

Join Wendy Coulter as they dive deep into the power of branding and its surprising impacts, with special guest Mike Ganey—a marketing veteran with experience at Anheuser-Busch, Balson, and House-Autry Mills. In this episode, Mike shares insights on the importance of developing a strong brand, the value of customer-focused innovations, and how marketing fits into the broader company strategy. From his unique experiences in marketing non-alcoholic products at Anheuser-Busch to pioneering innovations in commodity products, Mike presents invaluable lessons for business leaders looking to make a profound impact. Tune in for real-world examples of successful marketing tactics, the significance of taking a holistic view of marketing, and why marketers should always be in love with their target audience.

00:00 Introduction to the Power of Branding

00:52 Meet the Team: Wendy and Hanna

02:01 Special Guest: Mike Ganey's Journey

02:46 Marketing Insights and Career Highlights

11:41 The Hummingbird Effect in Action

19:14 International Marketing and Consumer Understanding

23:22 Innovative Product Development Strategies

33:11 The Fear of Price Increases

33:39 Unarticulated Consumer Needs

35:46 Innovation in Product Development

37:02 Observational Research at House Autry

40:21 New Product Concepts

46:42 The Role of Marketing Leaders

47:33 Staying Competitive in a Changing Market

53:52 The Value of Market Research

01:01:20 Simplifying Marketing Strategies

01:05:05 Final Thoughts and Takeaways

Join Wendy Coulter as she hosts Joe Novara, a coach and speaker, along with Hanna, a marketing strategist, to explore the profound impact of the Hummingbird Effect on business and personal growth. Discover how small branding innovations can manifest in significant outcomes, hear Joe's transformative journey from the printing industry to coaching, and learn valuable insights on mindset, innovation, and emotional intelligence. Dive deep into how positive mindset shifts can lead to creative breakthroughs and lasting success in both professional and personal realms.

00:00 Unlocking the Power of Branding

00:55 Meet the Team: Wendy and Hannah

01:44 Special Guest: Joe Novara

03:27 Joe's Journey: From Printing to Coaching

06:29 The Hummingbird Effect: 9/11 to Pandemic

15:44 Mindset Matters: Overcoming Challenges

19:15 Setting Boundaries in Business Relationships

20:00 Transformative Coaching Experiences

20:25 Impact on Business and Personal Growth

22:11 Advice for Business Owners

23:32 The Importance of Positive Psychology

24:37 Navigating Personal and Professional Challenges

27:12 The Role of Creativity and Innovation

28:05 Innovative Business Strategies During the Pandemic

31:55 Building Reciprocal Relationships

35:57 Fun Facts and Personal Stories

37:27 Conclusion and Contact Information

https://www.growthacademycoaching.com/

In this episode, Wendy Coulter of Hummingbird Creative Group dives into the essence of brand building with Hanna Jernigan, marketing strategist, and guest Benina from Dubai. They explore the Hummingbird Effect—how minor branding innovations can result in significant business impacts. Benina shares insights from his journey as CEO of High Value Author, emphasizing the critical role of customer experience and rapid communication in driving business success. Learn about the shift from marketing to customer experience, the impact of prompt customer callbacks, and the tools and strategies they use to retain and grow their client base. Tune in for actionable advice to enhance your business by focusing on what truly matters.

00:00 Introduction to Branding and Marketing

00:57 Meet the Team: Hannah Jernigan

01:56 Special Guest: Ben Cena from Dubai

03:15 Ben's Background and Business Insights

07:54 The Importance of Customer Experience

09:27 Implementing Weekly Client Calls

15:18 The Impact of Quick Client Communication

18:58 Optimizing the Customer Journey

20:59 The Importance of Immediate Follow-Up

21:33 Differences in Communication: US vs Europe

23:03 Leveraging Technology for Efficiency

25:17 High Level vs HubSpot: A Comparison

26:59 Measuring Success: The Impact of Quick Calls

31:09 Adapting Sales Strategies for Better Results

34:56 Advice for Business Owners

39:08 The Power of Data-Driven Decisions

40:03 Conclusion and Contact Information

Join Wendy Coulter and Hanna from Hummingbird Creative Group as they delve into the nuances of brand building and the Hummingbird Effect with Nick Jain, CEO of IdeaScale. Discover how small changes can lead to massive impacts in business, from marketing and employee morale to product innovation and company valuation. Nick shares his journey, the importance of ROI-driven decisions, and the critical role of agility and data in creating breakthroughs. Perfect for CEOs and marketing leaders looking to amplify their brands and drive success through innovation and strategic decisions.

00:00 Introduction to Brand Building

00:54 Meet the Team: Hannah and Nick

01:53 Nick's Journey and Insights

04:58 The Hummingbird Effect in Action

10:02 Psychology in Sales and Marketing

14:32 Impact of Marketing on Business Valuation

27:10 Innovation and Experimentation

33:16 Conclusion and Contact Information

In this episode, host Wendy Coulter discusses the transformative power of branding with guests Hannah Jernigan and Lee Whitley. Lee Whitley, a recruiter who transitioned from software sales to building his own business, shares his journey and insights on adapting strategies to thrive in fluctuating markets. The conversation touches on themes like the Hummingbird Effect, the importance of strong branding, and leveraging personal networks. Lee also offers practical advice for businesses looking to make an impactful change while discussing his unique approach to recruiting that sets his firm apart. Join us for an inspiring discussion about innovation, consistency, and the power of personal connections in driving business success.

00:00 Introduction to Wendy Coulter and Branding

00:54 Meet Hanna Jernigan

01:10 Joy and Holiday Plans

02:10 Introducing Lee Whitley

03:23 Lee Whitley's Career Journey

06:44 The Hummingbird Effect in Recruiting

09:00 Building Elite Teams

20:21 Unexpected Outcomes and Advice

23:38 Networking and Consistency

28:33 The Power of Words and Final Thoughts

Join Wendy Coulter and marketing strategist Hanna Jernigan as they discuss  the concept of the Hummingbird Effect, where small innovations in branding can yield big results. The episode features an in-depth interview with Sherry Mitchell from Atticus, who shares her journey in marketing, her experiences with branding, and how seemingly minor changes can lead to significant outcomes. Discover insights on team dynamics, strategic planning, and innovative approaches to annual meetings and trade shows. Learn how Sherry's background in big agencies and her current role in agriculture have shaped her strategies for impactful marketing, showcasing a real-world example of the Hummingbird Effect in action.

00:00 Introduction to Branding Power

00:53 Meet the Team: Wendy and Hanna

01:32 Special Guest: Sherry Mitchell

03:10 The Hummingbird Effect in Action

06:02 Sherry's Journey in Marketing

09:10 The Impact of Small Changes

13:46 Team Dynamics: NASCAR vs. Indie

22:57 Navigating Team Dynamics

24:19 Impact of Annual Meetings

28:39 Strategic Planning Insights

29:47 Innovation and Nimbleness in Ag

34:17 Trade Show Strategies

41:45 Effective Communication and Collaboration

48:30 Conclusion and Contact Information

Join Wendy Coulter and her special guest, leadership coach Ruby Garcia, in this enlightening video as they discuss the essence of branding, the Hummingbird Effect, and the significant impact of using LinkedIn for building a strong community. Ruby shares her journey from being petrified of live video to harnessing it to create deeper connections and expanding her influence and her work as a Leadership Coach for First-Gen Latina Leaders. 

Also, get insights from Ruby on leveraging LinkedIn tools, the importance of storytelling, and the role of innovation and AI in future leadership. Tune in for personal stories, professional advice, and practical strategies for business growth.

00:00 Introduction to Wendy Coulter and the Power of Branding

00:54 Meet Hannah Jernigan: Holiday Joy and Personal Reflections

01:49 Introducing Ruby Garcia: A Joyful Connection

04:10 Ruby's Journey: Leadership Coaching and Personal Branding

05:55 The Hummingbird Effect: Small Changes, Big Results

06:41 LinkedIn Live: Overcoming Fears and Building Community

15:03 Visibility Challenge: Empowering Latinas on LinkedIn

23:58 Community vs. Audience: Building Genuine Connections

31:36 Future Innovations: AI and Leadership

33:55 Final Thoughts and Contact Information

Contact info for Ruby
linkedin.com/in/rubygarcia
http://www.rubygarcia.com/

Join Wendy Coulter as she dives into the Hummingbird Effect with Courtney Collins from Bobbit Construction. With over 30 years of experience as an agency owner, Wendy, alongside marketing strategist Hannah, hosts this insightful episode where they discuss innovative marketing strategies, overcoming industry challenges, and the transformative power of small changes in marketing. Courtney shares her journey in the construction industry, highlighting the impact of effective social media practices, the power of direct mail, and empowering her marketing team. Learn how seemingly small shifts can lead to big changes in your business and beyond.

00:00 Introduction and Podcast Launch

00:54 Meet Courtney Collins

02:35 Courtney's Background and Career Journey

06:41 Marketing Strategies in Construction

14:54 The Hummingbird Effect in Marketing

23:29 Empowering the Team

24:34 Boosting Team Morale

25:45 Engagement and Incentives

27:17 Innovative Strategies

30:20 Advice for Newcomers

33:08 Future Plans and Innovations

38:25 Leveraging AI and Tools

41:51 The Hummingbird Effect

48:01 Final Thoughts and Reflections

Join Wendy Coulter and Hanna Jernigan as they interview Jennifer Best, Vice President of Marketing at AAE Speakers Bureau, in an episode that delves into the transformative power of seemingly small innovations in branding. Jennifer shares how she drove significant results, including a 28% annual increase in inbound lead generation and the creation of an industry benchmark report that tripled organic brand mentions. Learn about her strategies, challenges, and the valuable lessons she has gained, particularly through the 'Hummingbird Effect,' which explores how minor changes can lead to major successes in brand perception, customer experience, and revenue growth.

00:00 Introduction to Wendy Coulter and the Hummingbird Effect

01:05 Meet Jennifer Best: Marketing Success at AAE Speakers Bureau

02:15 Jennifer's Journey and Fun Facts

03:53 Innovative Marketing Strategies During the Pandemic

05:28 The Impact of Thought Leadership and Benchmark Reports

14:12 Measuring Success and Unexpected Outcomes

23:13 Advice for Marketers and Embracing Innovation

29:41 The Role of Technology and Testing in Marketing

40:50 Conclusion and Contact Information