Join Wendy Coulter and marketing strategist Hanna Jernigan as they discuss  the concept of the Hummingbird Effect, where small innovations in branding can yield big results. The episode features an in-depth interview with Sherry Mitchell from Atticus, who shares her journey in marketing, her experiences with branding, and how seemingly minor changes can lead to significant outcomes. Discover insights on team dynamics, strategic planning, and innovative approaches to annual meetings and trade shows. Learn how Sherry's background in big agencies and her current role in agriculture have shaped her strategies for impactful marketing, showcasing a real-world example of the Hummingbird Effect in action.

00:00 Introduction to Branding Power

00:53 Meet the Team: Wendy and Hanna

01:32 Special Guest: Sherry Mitchell

03:10 The Hummingbird Effect in Action

06:02 Sherry's Journey in Marketing

09:10 The Impact of Small Changes

13:46 Team Dynamics: NASCAR vs. Indie

22:57 Navigating Team Dynamics

24:19 Impact of Annual Meetings

28:39 Strategic Planning Insights

29:47 Innovation and Nimbleness in Ag

34:17 Trade Show Strategies

41:45 Effective Communication and Collaboration

48:30 Conclusion and Contact Information

Join Wendy Coulter and her special guest, leadership coach Ruby Garcia, in this enlightening video as they discuss the essence of branding, the Hummingbird Effect, and the significant impact of using LinkedIn for building a strong community. Ruby shares her journey from being petrified of live video to harnessing it to create deeper connections and expanding her influence and her work as a Leadership Coach for First-Gen Latina Leaders. 

Also, get insights from Ruby on leveraging LinkedIn tools, the importance of storytelling, and the role of innovation and AI in future leadership. Tune in for personal stories, professional advice, and practical strategies for business growth.

00:00 Introduction to Wendy Coulter and the Power of Branding

00:54 Meet Hannah Jernigan: Holiday Joy and Personal Reflections

01:49 Introducing Ruby Garcia: A Joyful Connection

04:10 Ruby's Journey: Leadership Coaching and Personal Branding

05:55 The Hummingbird Effect: Small Changes, Big Results

06:41 LinkedIn Live: Overcoming Fears and Building Community

15:03 Visibility Challenge: Empowering Latinas on LinkedIn

23:58 Community vs. Audience: Building Genuine Connections

31:36 Future Innovations: AI and Leadership

33:55 Final Thoughts and Contact Information

Contact info for Ruby
linkedin.com/in/rubygarcia
http://www.rubygarcia.com/

Join Wendy Coulter as she dives into the Hummingbird Effect with Courtney Collins from Bobbit Construction. With over 30 years of experience as an agency owner, Wendy, alongside marketing strategist Hannah, hosts this insightful episode where they discuss innovative marketing strategies, overcoming industry challenges, and the transformative power of small changes in marketing. Courtney shares her journey in the construction industry, highlighting the impact of effective social media practices, the power of direct mail, and empowering her marketing team. Learn how seemingly small shifts can lead to big changes in your business and beyond.

00:00 Introduction and Podcast Launch

00:54 Meet Courtney Collins

02:35 Courtney's Background and Career Journey

06:41 Marketing Strategies in Construction

14:54 The Hummingbird Effect in Marketing

23:29 Empowering the Team

24:34 Boosting Team Morale

25:45 Engagement and Incentives

27:17 Innovative Strategies

30:20 Advice for Newcomers

33:08 Future Plans and Innovations

38:25 Leveraging AI and Tools

41:51 The Hummingbird Effect

48:01 Final Thoughts and Reflections

Join Wendy Coulter and Hanna Jernigan as they interview Jennifer Best, Vice President of Marketing at AAE Speakers Bureau, in an episode that delves into the transformative power of seemingly small innovations in branding. Jennifer shares how she drove significant results, including a 28% annual increase in inbound lead generation and the creation of an industry benchmark report that tripled organic brand mentions. Learn about her strategies, challenges, and the valuable lessons she has gained, particularly through the 'Hummingbird Effect,' which explores how minor changes can lead to major successes in brand perception, customer experience, and revenue growth.

00:00 Introduction to Wendy Coulter and the Hummingbird Effect

01:05 Meet Jennifer Best: Marketing Success at AAE Speakers Bureau

02:15 Jennifer's Journey and Fun Facts

03:53 Innovative Marketing Strategies During the Pandemic

05:28 The Impact of Thought Leadership and Benchmark Reports

14:12 Measuring Success and Unexpected Outcomes

23:13 Advice for Marketers and Embracing Innovation

29:41 The Role of Technology and Testing in Marketing

40:50 Conclusion and Contact Information

Join branding expert Wendy Coulter and marketing strategist Hanna from Hummingbird as they dive into the 'Hummingbird Effect,' a concept where small innovations in branding and marketing can lead to significant results. Special guest Ryan Chute, who leads a consulting agency within the Wizards of Ads™ Group, shares how he has seen the Hummingbird Effect transform businesses, especially in the home services sector. Learn about Ryan's journey, the importance of balancing transactional and relational customers, and how effectively communicating a brand's story is crucial. This episode is filled with practical insights for CEOs and branding leaders looking to boost their company's valuation, culture, and marketing effectiveness.

00:00 Introduction to Branding and the Hummingbird Effect

01:03 Meet the Team: Introducing Hannah and Ryan

02:22 Ryan's Journey: From Family Business to Wizard of Ads

05:55 The Wizard Academy Experience

09:42 Marketing Strategies: The Hummingbird Effect in Action

11:41 Understanding Transactional vs. Relational Customers

14:59 The Importance of Brand Integrity

19:40 Premium Pricing in Home Services

26:13 Impact on Internal Culture

27:08 Strategic Business Orientation

27:30 Staying Nimble in a Fast-Paced Environment

29:04 The Importance of Experimentation

29:38 Key Performance Indicators (KPIs)

30:57 Addressing Website Conversion Issues

33:23 Encouraging Business Leaders to Seek Opportunities

36:42 The Concept of Frictionless Business

42:47 The Value of Unique Business Strategies

49:56 Final Thoughts and Gratitude

In this episode, Wendy Coulter chats with sales coach, consultant, and speaker Liz Rossilli about the powerful concept of the Hummingbird Effect—how small innovations can lead to significant wins in business. Liz shares her personal journey into sales, inspired by her inventor father, and discusses her transition to becoming a sales consultant. They highlight practical sales strategies, the importance of confidence, the value of intentional networking, and how even small changes can yield big results. Tune in to hear inspiring stories and actionable advice on improving your sales game.

00:00 Introduction and Mindset Shift

00:09 Meet Wendy Coulter: Unlocking Brand Power

01:07 Introducing Joe: The producer

01:33 Guest Spotlight: Liz Rossilli and Sales Savvy

04:38 Liz's Sales Journey: From Polishing Brass to Sales Success

09:12 The Hummingbird Effect in Action

17:32 Sales Strategies and Overcoming Fear

27:48 Building Relationships and Networking

31:28 Conclusion and Final Thoughts

Join Wendy Coulter and marketing strategist Hanna Jernigan as they sit down with Jackie Woodward, a seasoned CMO with experience at McDonald's, MillerCoors, General Mills, Krispy Kreme, and Bojangles. Discover Jackie's expert insights on branding, including the power of small innovations, the revitalization of iconic brands, and the role of media investment in driving growth. Learn about transformative campaigns like McDonald's 'I'm Lovin' It' and Miller Lite's introduction of the aluminum bottle. Jackie also shares her journey and passion for the Olympics, her experiences with Russian adoption, and the importance of curiosity and understanding consumer behavior to stay relevant in an ever-changing market.

00:00 Unlocking the Hidden Power of Brands

00:53 Introducing Hanna Jernigan and Jackie Woodward

01:23 Jackie's Impressive Background and the World University Games

02:54 The Hummingbird Effect in Branding

03:27 Fun Facts About Jackie Woodward

05:19 Jackie's Current Ventures and Executive Coaching

09:20 Revitalizing Bojangles' Visual Identity

16:50 The Importance of Innovation in Branding

24:07 Consultant's Perspective on CFO Pushback

24:38 The Power of Immediate Retail Impact

25:27 Digital Attribution and Data-Driven CFOs

27:10 Marketing Mix Models and Econometric Modeling

27:52 The Cultural Impact of Marketing: McDonald's Case Study

30:52 Global Marketing and Franchisee Engagement

33:46 McDonald's Nostalgia Marketing Strategy

37:53 Curiosity and Market Trends in Marketing

41:26 Balancing Innovation and Brand Identity

44:35 Conclusion and Final Thoughts

Join Wendy Coulter as she interviews Stan Phelps, author of the 'Goldfish' series, exploring innovative brand strategies. Stan shares insights on embracing flaws, the Hummingbird Effect in marketing, and how small changes can lead to big results. 

Learn about unique branding examples, the impact of experiential marketing, and leveraging small innovations to stand out. They discuss real-world success stories from Panera to DoubleTree, and delve into strategies for both B2B and B2C sectors. Discover how companies can differentiate by focusing on their unique strengths and embracing their 'flaws.'

00:00 Embracing Flaws and Brand Building

01:19 Introducing Stan Phelps and His Journey

03:41 Experiential Marketing Highlights

07:53 The Moment of Truth and the Purple Goldfish Project

09:54 Small Innovations with Big Impacts

22:35 B2B Marketing Examples

24:28 Adding Value and Removing Friction

25:31 The Heartwarming Panera Story

29:27 The Impact of Customer Experience

33:16 The Value of Referred Customers

36:25 Embracing Innovation and Uniqueness

38:36 Strategies for Standing Out

45:36 The Power of Little Things

46:57 Conclusion and Final Thoughts

In this episode, Wendy Coulter, an expert in brand building, talks with Mike Adams, Director of Communications at the American Board of Pediatrics (ABP), about the secrets of successful branding and the 'Hummingbird Effect.' They discuss their collaborative journey, share personal anecdotes, and delve into the impact of small, thoughtful changes in marketing and branding. Mike shares insights on user testing, communication strategies, and the importance of listening to the audience to build trust and achieve remarkable results. The episode also highlights the significance of the role of innovative conference strategies like the Poster Awards in fostering a strong brand culture.

00:00 Introduction to Brand Building

00:49 Meet the Guests: Mike Adams and Hanna Jernigan

01:19 Fun Facts and Personal Stories

06:22 Mike's Journey with the American Board of Pediatrics

09:20 The Hummingbird Effect in Action

16:07 Innovative Marketing Strategies

29:05 Engaging with Audiences at Trade Shows

40:12 Conclusion and Final Thoughts

Join Wendy Coulter as she sits down with Dr. Sarah Glova, a renowned leader, educator, and speaker, to dive into the power of the Hummingbird Effect in branding and innovation. Wendy and Sarah discuss the significant impact of seemingly small changes in business strategies and personal approaches, illustrated by Sarah's successful TEDx Talk on goal setting. The conversation explores authentic leadership, the historical challenges women face in business, and the importance of differentiation in branding. They also highlight the creation of the North Carolina Women Business Owners Hall of Fame and its role in preserving the legacy of pioneering women entrepreneurs. Discover insights on how small innovations can lead to surprisingly significant results.

00:00 Introduction to Brand Building

00:50 Meet Dr. Sarah Glova

01:06 Fun Facts and Personal Stories

02:32 The Hummingbird Effect in Action

03:23 Sarah's Journey and Insights

05:19 The Power of Goal Setting

07:38 TEDx Talk Experience

10:25 Innovation and Experimentation

14:25 Authenticity in Leadership

18:35 Unexpected Outcomes and Lessons

22:02 Choosing the Perfect Outfit for TEDx

24:30 Embracing Authenticity in Marketing

27:37 The Importance of Differentiation

33:28 The Legacy of Women Business Owners

37:52 The North Carolina Women Business Owners Hall of Fame

44:35 Concluding Thoughts on Legacy and Impact