Join Wendy Coulter and Hanna Jernigan as they discuss innovative marketing strategies and the 'hummingbird effect' with Jen Katzir, co-owner of We Fixit Garage Door and Gate. Jen shares her journey from co-founding a garage door repair business to establishing a unique venture supporting Burning Man participants. Learn how a small mindset shift can lead to significant improvements in business operations, culture, and marketing. Discover the power of word-of-mouth, the importance of community, and the value of diversifying marketing efforts.

00:00 Introduction to Brand Building
01:03 Meet Hannah Jernigan
01:51 Introducing Jen Katzir
02:58 Jen's Journey to Burning Man
04:02 The Essence of Burning Man
06:41 Franchising We Fixit Garage Door and Gate
09:59 The Hummingbird Effect in Business
13:41 Innovative Solutions for Google Reviews
17:20 Impact on Team Culture and Marketing
19:23 The Slippery Slope of Tracking
19:36 Introducing the Residential Maintenance Plan
20:03 Emergency Garage Door Services
21:02 Building Customer Relationships
21:25 Expanding to Electronic Gates
21:58 The Value of Word of Mouth
22:58 Shifting Marketing Spend
24:45 Diversifying Marketing Strategies
27:18 The Importance of Google Presence
28:05 Lessons for a New Venture
31:04 The Hummingbird Effect
32:36 Final Thoughts and Contact Information