Join Wendy, President of Hummingbird Creative Group, as she discusses the power of authenticity in branding with Hanna Jernigan and guest Ashley Selzer. Ashley shares her journey from owning furniture stores to franchising Wallaby Windows and Doors. Learn how small innovations and being true to oneself can lead to significant business transformations. Ashley also talks about the impact of social media presence, community involvement, and overcoming the pressure to be perfect. Discover invaluable insights on navigating business challenges and staying connected with your community.

00:00 Introduction to Hummingbird Creative Group
01:00 Meet the Team: Wendy, Hanna, and guest, Ashley
02:27 Fun Facts and Personal Stories
05:16 Ashley’s Journey: From Furniture to Windows
09:36 The Hummingbird Effect in Marketing
12:47 Embracing Authenticity in Branding
17:51 Handling Criticism and Staying Authentic
21:08 Applying Lessons to Broader Marketing Strategies
23:11 Authenticity in Business
23:23 Adapting to Change
24:09 Innovation and Experimentation
24:58 The Impact of Social Media
30:31 Networking and Community Engagement
33:58 Rebranding and Recognition
40:16 Finding Passion in Business
43:32 Conclusion and Contact Information