In this episode, Wendy Coulter, president of Hummingbird Creative Group, and Hanna Jernigan explore the concept of the Hummingbird Effect with guest Kedma Ough, COO of Ninja VA. Discover how small innovations in branding and marketing can lead to significant business results. Learn about Kedma's journey, the transformation from a placement agency to a coaching company, and the impact of a mindset shift on company culture and growth. Tune in for insights on leadership styles, fostering innovation, and creating a successful hybrid workforce.

00:00 Introduction to Hummingbird Creative Group
01:04 Meet Hannah Jernigan: Marketing Strategist
01:23 Guest Introduction: Kedma Ough and Her Journey
02:25 Kedma's Background and Ninja VA
05:01 The Hummingbird Effect in Business
08:36 Transitioning from Staffing to Coaching
13:23 Challenges and Solutions in VA Management
19:39 Company Growth and Culture Shift
23:22 Cultural Challenges and Leadership Expectations
24:56 Empowering Employees and Generational Wealth
28:19 Leadership Styles and Their Impact
34:01 Innovation and the Art of Imagination
39:48 The Hummingbird Effect in Action