Greg Twemlow's Medium article advocates for a CEO-led, employee-powered approach to innovation. He introduces a new definition of innovation inspired by the Golden Ratio, emphasising problem-solving and opportunity exploitation through redesigned processes. The article highlights the need to replace outdated HR practices that stifle creativity with systems that empower employees and encourage risk-taking. Twemlow argues that this cultural shift, spearheaded by courageous CEOs and HR managers, is crucial for achieving sustainable stakeholder impact and building a legacy of innovation. The core message promotes a holistic, integrated approach to innovation, moving beyond traditional, compartmentalised thinking.