CEO Mom Club

I’m challenging you to assess your marketing plan with a series of questions to help you identify what’s working and where you can improve. With the busy season in full swing, it’s easy to feel like everyone’s booked except for you. So let’s dig in!

I go through essential marketing questions, such as:

What’s your marketing plan? Are you just following what others do, or do you have a clear strategy?

Where and how often are you marketing? Are you diversifying your efforts with social media, email, SEO, and in-person events?

Do you have a website, and how’s your SEO? Knowing where you rank and what keywords you’re targeting can be a game-changer.

Are you confident in the service you offer and your pricing? Confidence plays a huge role in how you market yourself.

Lastly, are you showing gratitude for your current clients? Often, we focus on what we don’t have and forget to appreciate what we do.

Take this episode as an internal audit: write down these questions, reflect on your answers, and discover where you can fine-tune your marketing strategy.

If you’re ready to dive deeper, I’m opening a photographer cohort this year for those looking to build solid marketing systems and scale their businesses.

https://kyleeann.myflodesk.com/cohort

I’m sharing a few of my most cringeworthy photography mishaps to remind us all that even after 13+ years in business, mistakes happen! I hope we can laugh together, relate, and feel a little less alone because nobody’s perfect—even the pros make mistakes.

I’ll dive into my top three most memorable photography fails. The first story might be familiar, but the third is a brand new one, and it’s one I thought I’d never share. From wardrobe malfunctions to forgotten gear, these stories showcase the reality that even seasoned photographers can find themselves in hilariously bad situations. The important thing is that we learn, grow, and hopefully only make these mistakes once.

I also explore how these experiences have helped me build resilience and empathy for others in the industry. My hope is that this episode inspires a sense of community and reminds you that, no matter what happens, you’re not alone on this journey. We all stumble—what matters is how we get back up.

And if you’ve had your own photography blunders, I’d love to hear about them! Share your stories with me on Instagram—I’ll post a question box, so we can all feel a little more connected and have a good laugh together. Thanks for tuning in, and remember: it’s all part of the process!

http://instagram.com/kyleeann.maughan

In today’s episode, I’m diving into how to navigate the intense demands of busy season without burning out. Many of us are in the thick of it, facing long editing queues, endless to-do lists, and the weight of feeling overwhelmed. But with a few strategies, we can make it through more smoothly. Here’s what I’ll cover:

Outsourcing: I know giving up control can be scary, but outsourcing tasks can be life-changing. From hiring a babysitter to delegating editing, freeing up your time allows you to focus on the things that matter most. I also share a tool, Imagen AI, which has revolutionized my editing workflow, letting me handle full sessions in minutes!

Get 1500 free credits here: https://imagen-ai.com/?ref_id=770633171

Self-Care: This is non-negotiable. While it’s easy to let self-care slide, taking time for yourself can prevent burnout and make you more productive. Simple things like regular meals, hydration, and even a quick pickleball game or reading session can boost your mood and resilience.

Raising Your Prices: Busy season is the perfect time to reevaluate your rates. If you’re overwhelmed with clients, it may be time to raise your prices. This allows you to work with fewer clients while still meeting your financial goals, reducing stress and preventing burnout.

Prioritizing Family: Shifting your mindset to say "yes" to family can be powerful. When we choose our families over clients, it helps us create healthier boundaries and find a better balance in life. Blocking off family time on your calendar reinforces this commitment.

Blocking Out Time: Using your calendar to block off time for yourself, family, and friends helps you maintain a healthy work-life balance. Scheduling non-negotiable time for self-care and family activities prevents you from feeling on-call 24/7 and helps you reset.

Setting Boundaries: Learning to say no and setting clear boundaries with clients is essential. Not every client request has to be met, and sticking to your core services can save you time and energy. Saying no to work that drains you means saying yes to the work that fulfills you.

If you’re ready to scale your business and regain control of your time, I’m launching a year-long mastermind to help high-level photographers grow their businesses sustainably.

https://kyleeann.myflodesk.com/cohort

I hope these tips help you survive this season and come out even stronger. You’ve got this! Thanks for tuning in, and take care of yourself this week. I’ll be back next week with more.

I’m back after some time away, with a renewed sense of clarity and direction. I recently attended a business retreat in Phoenix, and it helped me rediscover my passion for photography coaching and refocus on supporting photographers specifically.

I dive into the challenges I’ve faced while juggling multiple roles, struggling to maintain balance, and working to clarify my business vision. Over the years, I’ve learned so much as a coach, mentor, and photography educator, and I’m excited to help photographers scale their businesses, avoid burnout, and reach new heights.

This week we're chatting about avoiding common marketing missteps, like posting editing queues or venting about burnout online, and offer client-focused alternatives!

I’m also thrilled to introduce a new project: a year-long mastermind for ten high-level photographers ready to grow their businesses, diversify income streams, and build systems that last. If you're interested, DM me on Instagram with the word “scale” to join the waitlist and start this transformation journey or join here: https://kyleeann.myflodesk.com/cohort

This episode is all about gaining a fresh perspective on scaling a photography business, maintaining a positive brand presence, building supportive systems, and achieving a fulfilling work-life balance. I'm excited to be back—thanks for listening!

Follow along on instagram: http://instagram.com/kyleeann.maughan

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Understanding your cycle and how your hormones are fluctuating can be so helpful and empowering.

In this episode, my friend Brittany from Nourish and Thrive helps us break down periods into the four cycles AND shares what you should do during each cycle as a business owner.

My conversation with Britt was SO empowering, and I'm excited for you to learn form her as well - tune on in!

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Earlier this year, I was asked to do a presentation with my dad at a leadership event! We were asked to speak on Raising Kids to have an Entrepreneurial Mindset. I got EMOTIONAL as I came across my Dad's slides while recording my podcast!

I talk about...

+ What it looked like to be raised by entrepreneurs

+ What it felt like to be raised by entrepreneurs

+ How it felt for my dad

+ And my advice to parents if you want to instill these skills in your kids

Tune in to hear more about what my life looked like growing up as an entrepreneur's daughter. Warning: There are tears!

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/

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I brought Elise, the owner of Little Joy Co., on the podcast this week. She is sharing her journey in e-commerce that started when she was 15, and has led to her starting this baby/toddler brand with triplets under one year old DURING the pandemic. WOW....

A few things you’ll learn from her story:

1. Do what works best for you

2. Research

3. Pivot with Trends

4. Outsource

5. Keep pushing but also...

6. Know your limits

My goal this year is to bring SO many different types of careers to this podcast so all career mommas can find someone they resonate with. Tune in to hear more of Elise's story.

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/

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When I started my associate team, I was the only one I knew. Now it's becoming more common. Which is AMAZING!

But, I don't want that to make you feel pressured into either having one or joining on. You can 1000% be successful and happy without an associate team.

This week, we're chatting about some Dos and Don'ts of growing your team. If you've been thinking about growing, this is a MUST listen.

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Today on the podcast, I’m chatting with my good friend Talesha Carter! Talesha is a former successful life coach, and she more recently kindled a lifelong passion in esthetics. Despite the challenges of balancing family life as a wife and mother, she bravely pursued starting over in her 30s by going back to school. Proving that with passion, resilience, and support, any dream is within reach. Her determination led her to become a master esthetician, a testament to her belief that it's never too late to start anew!

Find Talesha here:

https://www.instagram.com/skin_by_talesha/

https://www.instagram.com/ksalonandspa/

Turns out you can have a MAGICAL summer with your family while still crushing it in your business. All it takes is a little bit of preparation.

1. Plan Ahead: Distinguish between working in and on your business. Prioritize working on it by preparing in advance for summer.

Organize social media content, podcasts, and marketing efforts to stay ahead.

2. Put Summer Activities First: Structure work around family activities and vacations. Mark all summer events on your calendar first, then plan work around them for a balanced summer experience.

3. Create a Summer Bucket List: Make time for fun and family. Know what you want to do this summer to create a fulfilling life. Commit to your bucket list in your free time.

4. Outsource: Delegate tasks during the summer. Have support scheduling emails, managing social media, and handling photography tasks to maintain a healthy work-life balance.

By following these strategies, you can enjoy a successful and fulfilling summer while keeping your business thriving. Play, work, and make the most of the season ahead!

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