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In this episode, we have Jacqueline Basulto, founder and CEO of SeedX Incorporated, joined the I AM CEO podcast to share her entrepreneurial journey. Growing up in New York as the daughter of Cuban‑Puerto Rican immigrants, she cultivated a strong work ethic that later propelled her from a brief stint at Google into launching SeedX in her early‑20s with just $20 and a vision to help businesses thrive online.
The core of SeedX’s service model is what Basulto calls “360 marketing.” Rather than focusing on a single channel, the agency takes a holistic, omni‑channel approach, aligning website design, SEO, email and text‑message marketing, social media, paid ads, and overall business objectives into a cohesive strategy.
Beyond tactics, Basulto emphasizes the company’s “scrappy” culture, embodied in her self‑assigned title of “digital Trojan.” She describes SeedX as a lean, resource‑maximizing outfit that thrives on turning limited budgets into impactful results while maintaining a relentless pursuit of excellence.
Website: seedx.us
I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded.
Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
In this special episode, Gresh gave a candid update reflecting on the near‑one‑year mark of his franchise‑broker experience.
He admits to feeling a “massive flop” and battling imposter syndrome, noting that the lack of closed deals has made it hard to contribute in broker calls.
Despite this, he identifies concrete strategies to turn the tide: leveraging LinkedIn outreach, creating consistent content (especially videos), tapping social‑media searches and Google Ads for lead generation, and launching a regular newsletter.
He also plans to focus on networking, referrals, and co‑brokering—acting as a lead‑generation specialist while letting others handle the client‑guiding process.
Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.
I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
In this special episode, Gresh shares on being transparent – Your Story Is Your Super‑Power. Recording every win, stumble, and “aha!” moment not only keeps me accountable, it creates a roadmap for anyone thinking about starting a franchise (or any business).
When you share the real process, you become a living case study that educates and inspires.
He also shares about Mindset Over Milestones. It’s easy to get fixated on the numbers: “two or three deals by week 10.” But the real growth happens when you re‑calibrate, ask yourself if the expectations are realistic, and treat setbacks as data points—not failures. The journey builds you as much as it builds the business.
Gresh emphasized Leverage (and Iterate) Your Tools. He set up LinkedIn automation and digital‑marketing funnels, but early results are modest. The key is to tweak, test, and keep the feedback loop tight—the automation will only work when it aligns with your personal outreach and referral strategy.
Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.
I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
In this episode, Gresh shares the highs, lows, and lessons in real‑time creates a roadmap for fellow founders and holds you accountable.
He also shares on building a Lead‑Gen Ecosystem First – Before scaling, focus on a self‑sustaining machine that continuously feeds qualified leads into your pipeline. It’s the foundation of a repeatable growth model.
Gresh wants to adopt a Marathon Mindset – Speed isn’t everything; pacing yourself, iterating, and avoiding “move‑too‑fast” mistakes leads to lasting results.
Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.
I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
In this episode, Gresh shares candid reflections on his current stage: experimenting with organic lead generation, resisting the pressure to buy leads, and navigating the inevitable ups and downs of building a business.
He recounts a nostalgic basketball‑style sprint workout that reminded him how past discipline still fuels his present mindset, emphasizing that mental blocks often become self‑fulfilling unless you keep moving forward.
A pending call with a potential funder highlights the mix of optimism and uncertainty that comes with early‑stage entrepreneurship.
Ultimately, Gresh stresses the importance of taking one day at a time, staying strategic, and leaning into what works while continually refining the approach.
Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.
I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
In this episode, Nick McGowan talks about Thought Leadership - it's your personal lens on what matters to you.
He likens it to painting, music, or a podcast—any medium that lets your inner voice shine.
Nick also shares why podcasting works for him. Verbal communication is his super‑power; podcasting let him heal, mentor, and broadcast ideas publicly that he’d otherwise share behind closed doors.
Website: themindsetandselfmasteryshow.com
Youtube: themindsetandselfmasteryshow
LinkedIn: thenickmcgowan
I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded.
Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded.
Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.
I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
In this special episode, Gresham Harkless Jr. launches a new “Franchise CEO” segment within the IAMCEO podcast to chronicle his BlueStar Franchise startup, offering aspiring entrepreneurs a real‑time look at the challenges and decisions involved in building a business.
Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.
I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
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