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Gresham W. Harkless Jr. is an entrepreneur and blogger. “Gresh” is the founder and Blogger in Chief for CEO Blog Nation (CBNation.co) and is the founder and digital marketing specialist behind Blue 16 Media. His other past ventures include founding Exemplary Editing, Kidz Sports Drill and co-founding Men of Character of Virginia. As a child, he started a monthly family newsletter and sold everything from necklaces on the playground to potato chips and candy. He currently works to help support small businesses and entrepreneurship with Blue 16 Media and CEO Blog Nation (CBNation.co). Blue 16 Media is a digital marketing company providing digital marketing services to small to medium-sized businesses and organizations. CBNation.co is a community of niche blogs for entrepreneurs and business owners.
During the chat Gresh spoke about the following:
“Whether you know it or not, you are a media company.”
“Traditional advertising has completely changed, traditional marketing has completely changed.”
All the tools and opportunities are provided, but you are not going to use them all. Pick the best tools for you to reach your target audience.
Make a thorough analysis of your target market. Create an avatar, know where they are and where they are spending time.
Yoga studio - you may be strong in Instagram, image focus, attracting people who care about their image.
If you’re a business-to-business, go to LinkedIn.
Understanding who your target market is and create content for them.
Communicate with your target market.
This is a preview for future Podcast series and a future course for entrepreneurs and business owners. What being your own media company means and doesn't mean, and what's to follow from some of these chats for the rest of the year.
Site: youareamedia.company
Episode mentioned: https://ceochat.co/episodes/chat-54-you-are-a-media-company-podcast-course-series-preview
Chef Ces is originally from Washington DC, but was primarily raised in PG County, MD. Her passion for great food was influenced by her family and watching the food network at a VERY young age. From sitting in the kitchen with her father, who is a professional chef, to her aunts and uncles who have natural gifts for cooking, she’s been learning the art of cooking, balancing flavors, and technique for over 25 years.
Chef Ces started her food brand in 2018 serving vegan desserts, and now she’s cooking restaurant-quality meals for the masses. Since founding the brand 1 BITE in 2018, Chef Ces has cooked for hundreds of people for birthdays, vacations, brunches, weddings, video shoots, hosted pop-ups in DC, created private dining experiences in many homes, and has experience cooking for high profile clients ranging from athletes to music artists, and government officials. When you eat her food, it will be love at 1st bite!
Website: www.eat1bite.com
Instagram: chefces
Tia Graham is an international speaker, author, and consultant on positive psychology and employee engagement. She has worked with dozens of global companies such as Hilton Hotels and Hewlett Packard to drive bottom-line results. Prior to founding her company, Arrive at Happy, she led teams at luxury hotels in the United States and Europe for brands such as W Hotels, Westin, and The London. Her insights have been featured in major media such as CNN, Forbes, and Fast Company to name a few. Her new book, Be a Happy Leader, teaches her proprietary 8-step methodology on driving productivity and business growth through a culture of happiness.
Website: www.arriveathappy.com
www.happyleaderbook.com
Paige is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, Colgate, The New York Times Company, venture-backed startups as well as non-profit organizations. She graduated from Stanford University and Harvard Business School. She is a popular speaker and columnist who has written for Entrepreneur and Forbes.
Website: http://www.MavensAndMoguls.com
Episode Link: https://iamceo.co/2018/09/25/iam071-founder-ceo-runs-massachusets-based-global-marketing-branding-firm
Sandra Possing is a speaker, coach, and entrepreneur, who helps passionate people with big dreams and even bigger hearts unleash their inner badass. Through her 1:1 coaching, group programs, speaking, writing, videos, and social media platforms, Sandra is on a mission to wake more people up to the incredible power they have inside of themselves to break free from what's holding them back, seriously step up their game, and create extraordinary lives they love.
Website: http://www.sandrapossing.com
Episode Link: https://iamceo.co/2018/09/24/iam070-speaker-coach-helps-passionate-people-unleash-their-inner-badass/
Pam Hill, founder and CEO of My Smart Cousin, is a real estate investor who owns 25 properties and 31 units, all purchased for the price of a car, and in some cases, a bicycle, at $2,500 to $35,000. Pam began her real estate investment career ten years ago during the Great Recession, as a side hustle while working as an executive at an electric utility company. Since then Pam has become the ‘Smart Cousin’ to everyone in her family with personal finance and real estate advice, as well as a real estate investment coach, teaching others how to buy their first or 101st property for the price of a car. Pam received her Bachelors degree from Dartmouth College and her Masters degree from Harvard University. Pam coaches her clients in English, Spanish, and Mandarin, Chinese when required, as a graduate of Johns Hopkins’ Chinese studies program in Nanjing, China.
Website: mysmartcousin.com
Instagram: MySmartCousin
Twitter: smartcousin
Ahmie is the founder and CEO of Interchange Capital Partners - a family business that has honed a comprehensive and collaborative process over its 40 years of practice in financial services and is dedicated to helping clients and their families build financial safety nets.
With over 40 years of practice in financial services, Ahmie has been named to the Barron’s Top 1,000 Financial Advisor List.
Mr. Baum and his team previously managed over $420 million in client assets.
Website: interchangecp.com
LinkedIn: ahmiebaum , interchange-capital-partners
Facebook: interchangecp
Ellen Yin is the founder of Cubicle to CEO®️, a media company elevating the financial footprint of women entrepreneurs through their podcast of the same name, digital programs, live events and global community of 50,000+. Cubicle to CEO's mission is to make mentorship more accessible to the masses so all women, everywhere, can pursue what's possible. Ellen is an accidental entrepreneur who bootstrapped a $300 freelance project into over $1.5 million in revenue by age 27. She has been featured in Forbes, the TODAY Show with Hoda & Jenna, Yahoo! Finance, Thrive Global, HerMoney, the Statesman Journal, BlogHer, and more.
Website: ellenyin.com/getclients
Instagram: missellenyin , cubicletoceo
Pinterest: missellenyin
Facebook: cubicletoceocommunity
Youtube: EllenYin
As Co-Founder and CEO, Armon created Coalesce, the only data transformation tool built for scale. Prior, Armon was part of the founding team at WhereScape, a leading provider of data automation software. At WhereScape, Armon served as national sales manager for almost a decade.
Website: coalesce.io
LinkedIn: coalesceio , armonpetrossian ,
Twitter: coalesceIO , armonpetrossian
D.A.H. Cuisines®️ LLC dba: DAH-Lish Cuisines, is a catering and meal delivery service company, whose focused style of cooking, can be described as elevated American Cuisine with a French Flair. Owned and operated by Kesha Harris, Chef Kesha had a passion for cooking as a young girl, and in 2017 she opened her own catering business. In 2018, she attended the prestigious Culinary Institute of America (CIA) in Hyde Park, New York, where she earned her degree in the Culinary Arts. During her tenure at the CIA, she completed her 3-month externship, at a 3-Michelin Star restaurant in the Shenandoah Valley area of Virginia and is a Classically-Trained, ServSafe, and Allergen-Certified Chef.
D.A.H Cuisines specializes in catering weddings, small dinner parties, private and corporate events. As well, they provide bi-weekly meal delivery and family meal planning & preparation services, to various counties across the Virginia Region.
Website: www.dahcuisines.com
Instagram: d.a.h.cuisines
Facebook: kesha.harris , dahlishcuisines
Facebook D.A.H. Cuisines Weekly Dinners (Private Group): https://www.facebook.com/groups/253239879120473
Alignable: https://www.alignable.com/winchester-va/d-a-h-cuisines-llc
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