In this episode, I explain why CEOs should be spending a lot less time on operations, and a lot more time becoming their company's lead salesperson - by focusing on customer outcomes. I also give you 5 practical and immediately actionable tips on how to position yourself more effectively outside of your organization:

1) Get out more - literally: How to broaden your perspective and gain important insights by being more aware of what is going on in the market.
2) Become more visible: Why CEOs need to put themselves in the spotlight instead of hiding in the corner office.
3) Blow your own trumpet: Why you need to spend more time promoting the achievements of your business by showcasing outcomes for customers, not your products. 
4) Have a strong opinion: Why you need to speak out on relevant issues in yoru industry - especially if it means upsetting some people.
5) Talk about more than your business: Why it pays to prove that you're much more than just the boss.

To discuss any of the areas I cover or request a topic for a future episode, drop me a line at: [email protected]

For more episodes, articles and resources, and to find out more about what I do, check out my website at: www.hamishmackenzie.com