Differentiation isn't just about attracting customers. 

In the context of the war for talent, it's just as important to stand out as an employer of choice. 

One of key building blocks for achieving that kind of status is a compelling employee value proposition or EVP. 

In the latest episode of Growth Position podcast, I chat with two leading experts in talent and culture :

Anne Bendig, co-founder of PartnerHoch3 (https://www.partnerhoch3.de/) and WorkFuturists (https://www.workfuturists.com/), and

Rike Stein, founder of Culture@Heart (https://www.cultureatheart.com/)

Among other things, we cover the essentials of EVPs, why they are important, what makes them good or bad, and how you make an EVP really live within an organization. 

Enjoy!

Hamish

Why transformation initiatives are often a waste of time and money, and what to do instead. 

In this episode, I'm joined by friend, colleague and digital marketing maven Tim Parkin. A former games developer and military simulation specialist, Tim advises global corporations on how to market digitally effectively and efficiently. 

The topics we discuss include: 

• Why marketing hacks don’t work
• Why being data-driven is often a waste of time and money
• Why chatbots are ludicrous

And much more besides!

You can learn more about Tim and his work at www.timparkin.com. 

Enjoy the episode!

In this episode, I explain why CEOs should be spending a lot less time on operations, and a lot more time becoming their company's lead salesperson - by focusing on customer outcomes. I also give you 5 practical and immediately actionable tips on how to position yourself more effectively outside of your organization:

1) Get out more - literally: How to broaden your perspective and gain important insights by being more aware of what is going on in the market.
2) Become more visible: Why CEOs need to put themselves in the spotlight instead of hiding in the corner office.
3) Blow your own trumpet: Why you need to spend more time promoting the achievements of your business by showcasing outcomes for customers, not your products. 
4) Have a strong opinion: Why you need to speak out on relevant issues in yoru industry - especially if it means upsetting some people.
5) Talk about more than your business: Why it pays to prove that you're much more than just the boss.

To discuss any of the areas I cover or request a topic for a future episode, drop me a line at: [email protected]

For more episodes, articles and resources, and to find out more about what I do, check out my website at: www.hamishmackenzie.com

In this episode, I explain why your personal positioning as a CEO is critical to establishing an effective growth position for your business. I also give you 5 practical and immediately actionable tips to improve your positioning within your organization:

1) Take the tough decisions early: Why a fast, clear decision and 80% accuracy is better than procrastinating to be 100% sure you're not making a mistake
2) Talk to everyone - but don't let everyone speak: Why letting everyone "have their say" is insane. Listen to people whose opinion matters.
3) Focus on gains not problems: Why it's better to turn great people into superstars, rather than trying to get poor performers up to average.
4) Take some of the glory and all of the blame: Bask in the glory of successes, but stand up and be counted when something goes wrong.
5) Replace time-management with self-management: Why time management is a myth, and how to outperform Fortune 500 CEOs before 9am.

To discuss any of the areas I cover or request a topic for a future episode, drop me a line at: [email protected]

For more episodes, articles and resources, and to find out more about what I do, check out my website at: www.hamishmackenzie.com