In this episode, I'm joined by friend, colleague and digital marketing maven Tim Parkin. A former games developer and military simulation specialist, Tim advises global corporations on how to market digitally effectively and efficiently. 

The topics we discuss include: 

• Why marketing hacks don’t work
• Why being data-driven is often a waste of time and money
• Why chatbots are ludicrous

And much more besides!

You can learn more about Tim and his work at www.timparkin.com. 

Enjoy the episode!