For today’s episode, we have Pamela Goodwin, the founder, and CEO of Goodwin Commercial and the best-selling author of Winning Ways in Commercial Real Estate. Pam is one of the topmost recognized experts on commercial real estate with more than 30 years of experience. Working on both the landlord and tenant side of commercial real estate has provided her with a crucial understanding of landlord and tenant requirements, which helps guide clients to successful results, and teach others shortcuts to commercial real estate success. Pam is an expert at helping investors buy/sell a property and build wealth. She is known for her confidence, knowledge, determination, resourcefulness, finding hidden opportunities, and Rolodex of connections. Pamela has been featured in BizNow, Texas Real Estate Business, Shopping Center Business, and the Dallas Business Journal.

All about the Goodwin Commercial

0:35

“We are a commercial real estate firm specializing in really helping people to invest in commercial real estate. I've been on the landlord side with large shopping center development, and the tenant side working for a lot of people. 14 years ago, I decided to start my own business and we do consult development in brokerage.”

4:05

“Sometimes I'm working with a client on a consulting basis, like getting an SBA loan.”

Her Advice to People on Finding Tenants 4:40

“If you're looking for a national tenant, go on to their website, and they'll have a specific location for real estate. That's the best way, and they have a lot of information on what they're looking for.”

The Importance of Website and Social Media 8:14

“The website is key and needs to be updated so that you stand out. It is interesting to find out the different ways of business. I'm very involved on social media on all of them. LinkedIn has brought me a wealth of business opportunities, and having google ranking is important.”

How has the pandemic affected your Business? 9:10

“Since we specialize in retail and restaurants, we're now just opened up 75%. It's definitely had a big impact, but I always feel like there are opportunities like finding a lot more tenants are requiring drive-throughs or how these retailers are having to be innovative. 

A Tool that your company use every day

14:06

“One of my favorite apps is LandGlide. It connects you to the property owner and has a lot of information. It shows you exactly who's paying the taxes on the property and the property line.

Connect with Pamela on LinkedIn: https://www.linkedin.com/company/goodwin-commercial-properties/

Visit Pam’s Website: https://pamgoodwin.com/

INSTAGRAM: https://www.instagram.com/PamGoodwinCRE/

FACEBOOK: https://www.facebook.com/pamela.z.goodwin

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WEBSITE DESIGN

WEB MAINTENANCE

In this episode, we’ll be talking to Sheila Mac, a best-selling author, host of the Sheila Mac Show and currently works on leading courses in consulting businesses on rebuilding, reinventing and rebooting. Her book, “Bootstraps & Bra Straps - The Formula to go from Rock Bottom and Back into Action in any Situation!” is a resource for those who need the guidance and assistance to take their life back into their own hands.

For over 25 years Sheila has been a leader at helping people to breakthrough using the Boots Formula© and take their lives to another level through solid lifestyle consulting, and accountability programs.

Losing everything and why she wrote a book

00:40

“In 2017, I lost my home to a fire. And right now in California, that's where I'm originally from, there is more fires going on. And so that caused me to write the Boot Straps and Bra Straps, the formula to go from rock bottom back into action in any situation, because I wanted people to have an action plan steps they can take to rebuild after something happens in their life, whether it be a fire, or this year surprise with the pandemic going on. And so that's why I wrote that book to really help people so that they're not alone during these very interesting times.”

Developing her online courses

02:45

“I started teaching online courses, and consulting other small business owners on how to actually build an investment while they're running their business. And so that I got into that, and real estate training other real estate people how to invest, and lots of fun there. And then consulting, I traveled the world and did lots of training with Tony Robbins and different groups like that, doing the leadership training program, Platinum program. And so I got to learn more as time went on about how to help other people get back on track and reboot. And so that is my specialty, and something that I love to do every day.”

Boots Formula

03:50

“I wrote down a formula once my house burned down, and I had to reboot and start over again, I sat down and I said, what were the steps I took, and I put it into a formula called the BOOTS formula.”

Sheila’s Advice

10:49

“when we're giving our best and, and show our intention, people feel the intention before anything else. They don't even care about anything else, when they know it's a heart based business when they know that your intention is to help your clients and do the right thing.”

Connect with Sheila on LinkedIn: https://www.linkedin.com/in/sheilamac/

Visit her website: https://www.sheilamac.com/

Instagram: https://www.instagram.com/sheilamacshow/

Facebook: https://www.facebook.com/groups/SheilaMacShowBandB/

Twitter: https://twitter.com/SHEILAMACSHOW

YouTube: https://www.youtube.com/channel/UCHOTrQ-uA7LEWPV5D2iOZuA

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WEBSITE DESIGN

WEB MAINTENANCE

For today’s episode, we have Joya Dass, television anchor, public speaker, co-founder of LadyDrinks, and executive director of South Asian International Film Festival. She has been interviewing Fortune 500 CEOs for 15 years and is working to inspire women entrepreneurs in South Asia to conquer cultural challenges and help them understand their specific personal and business needs.

Her signature programs are known to contain salon-style and "out of the box" events. Part of her company is committed to encouraging clients to strengthen their audience's expertise as part of their growth of leadership.

Episode Timeline:

Joya’s experience and realizations to finding Lady Drinks

0:39

"I have cut my teeth for the last 20 years as a television anchor here in New York City. I was one of the gals stationed on the stock exchange floor and needed hourly updates on how the markets were doing. But at the 10-year mark of my career, I realized that I had largely forged this career completely on my own because I had Indian immigrant parents that didn't know how to emotionally or financially support a girl at a very young age.”

1:17

"At the 10th year mark of my career, I probably wasn't the only Indian girl that had the odds stacked against her this way. What if I started to build support systems for other women and do it by leveraging my journalism? So, I took the dynamic of interviewing CEOs, thought leaders, and business Titans out from behind the TV screen and moved it in front of a live audience. I curated the audience as well. I made sure that it was women who are like-minded or executives who are founders."

1:56

“That was 2012 when I first started hosting my events for Lady Drinks, and now I've left television to run this full time.”

What is Joya’s most helpful business advice?

5:57

"Focus is always going to Trump talent. If you don't have focus, it's going to be really hard to prove to make excellent things out of that."

Joya’s go to project software

10:57

"Trello is a project management tool. It's something that I am increasingly adapting, and my members are adapting to if they have a team. There are that transparency level and that accountability that happens because of that project management software."

Connecting online

11:22

“You can always text 44222, and all you got to do is text my name, Joya Dass. That is a way that you and I can stay connected, or you can go to LadyDrinks.com.”

Connect with Joya on LinkedIn: https://www.linkedin.com/in/joyadass/

Visit Lady Drinks Website: https://joyadass.com/

Follow Joya on her Social Media platforms:

INSTAGRAM: https://www.instagram.com/joyadass/?hl=en

FACEBOOK: https://www.facebook.com/LadyDrinksNY

TWITTER: https://twitter.com/JoyaDass

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WEBSITE DESIGN

WEB MAINTENANCE

For this episode, we have Miriam Salgado, who has been featured in Wedding Wire Bridal Guy, Marry Me, and many more surprises. They have worked in 6 different countries and they have done more than 100 ways.

Episode Timeline:

Background

0:44

“I was born and raised in Mexico City. In between, we moved to London and it wasn’t actually I decided to start taking pictures with my camera, with my cellphone and my husband was like it was a good idea like you should do it for a professional thing. He decided to do it just like gave me a camera. “

1:42

“It was actually really good because I can stay at home with my baby and I could have a business aside.”

What side of photography do you specialize in?

3:05

“I love to shoot with natural light. My photography is emblematic, with a little bit of elegance. I love to show feelings that someone has a memory with that and you like these moments that you can reflect them. Feel love, happiness, joy.”

How important is your social media and website for your business?

9:30

“I think it’s the most important thing. Social media helps me, actually is the one that brings me a lot of traffic to my website, blogs, or even to my homepage. “

What advice can you give to business owners that need to incorporate photography to promote their business?

11:36

“You have to hire at least once or twice per year a photographer to do a session with you because we have the gear. We have the lenses to do that better photography. Hire someone because of the quality you can see it and the quality is going to sell you.”

During this crisis, what have you learned and how did it change your business?

13:05

“I learned that my clients love me and I appreciate that. I read a lot of blogs. So, I tried to change some things on my website. If you work with your clients that way, they become like friends.

What is the most bridal magazine out there?

17:09

I think The Knot. It’s like everywhere. You can have them printed and you can have the online version.

Connect with Miriam on LinkedIn: https://www.linkedin.com/in/miriam-salgado-87316161/

Visit Mir Salgado’s Website: https://www.mirsalgado.com/

Follow them on their Social Media platforms:

Instagram: https://www.instagram.com/mirsalgadophotography/

Facebook: https://www.facebook.com/mirsalgadophotography/

Twitter: https://twitter.com/mirsalgadophoto

Pinterest: https://www.pinterest.ph/mirsalgado/_created/

Snapchat: https://www.snapchat.com/add/mirsalgadophoto

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WEBSITE DESIGN

WEB MAINTENANCE

For today’s episode, we have the Founder and CEO of Team Hiter, an award-winning team of licensed health care experts who won the Dawson Award for Success in the Insurance Industry. As a pioneer in the health insurance industry, Nick achieved a lot of accomplishments in his life.

He is the current President & Co-Founder of Team Hiter, he was a featured guest in Brad Lea's Dropping Bombs Podcast, he was the SANDLOTT College Wood Bat League MVP, the Past President of the Old Timer's Baseball Association, he was featured in the New York Times for his knowledge on Tommy John surgery, a Co-Founder of multiple companies, married to Rhiannon Hiter and now a father to Ethan Hiter.

With their home base at Nashville, Tennessee, Team Hiter is dedicated to serving thirty-one states in the United States of America with the goal to solve the problems of their clients in health insurance and currently active in expanding its horizons.

How did Team Hiter, started?

0:40

“I started an insurance agency in 2013. In the workspace that I am working on, I met my wife and we have been working together ever since. With the prospect of scaling my agency, I brought her with me and the rest is history.”

Affordable Care Act

02:12

“Since it’s the open enrollment for the Affordable Care Act, many people in the country are buying insurances that time. Being in the thirty-one states, as far as growth is concerned, everything is in our favor. We are covering multiple states or the whole country basically to help develop successful business and most importantly, take care all of the customers we wanted to find.”

How important is Social Media and Website in your business?

08:29

“Social media is extremely important to us. Big companies can pay millions of dollars to big events like Superbowl to get the audience’s attention for a limited time, and small businesses does not have the budget for that. You can do it now, virtually, in social media. We focus on the success of our clients from working with us and it tells a powerful story.”

What advice can you give to business owners who are looking to start in insurance industry?

10:59

“Most people shop online and you need to be careful on what you put out there. Promote the people who promotes your brand because through their beliefs in you, they will provide good reviews and share it to other people. And that is unbelievably powerful. We focus on what they want, and we funnel our options from there that fits on their criteria. If they win, you win and vice-versa.”

Visit Team Hiter’s website @ https://teamhiter.com/

Connect with Team Hiter on their Social Media platforms:

Facebook: https://www.facebook.com/TeamHiter

Twitter: https://twitter.com/HiterTeam

Instagram: https://www.instagram.com/teamhiter/

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WEB MAINTENANCE

For today’s episode, we have the founder of Rathell Designs, an interior design company based in North Carolina. The company is set out to provide opportunities to other aspiring interior designers and helping people’s dreams come true in designing their forever home.

Episode Timeline:

The importance of website and social media 5:06

“My website and social media are something that is of extreme importance. Especially with the pandemic, everything is now virtual. Meeting the clients, visitors and you want them to engage on the images and be inspired from it. The consistency of social media is crucial too. You need to be consistent across the board and your website should mirror your social media platforms.”

Advice for Business Owners working at home 07:05

“I liked to provide experience to my clients through a zoom meeting, a phone call, or a content conversation that would make them feel connected to the service that I am providing. I want to engage myself to my clients more specially with the pandemic at this point in time. I always go with the factor to like, know and trust someone. Although it can be trial and error, I feel like when you engaged yourself to them, it is a win.”

09:25

“It’s definitely based on creating your own oasis. I believe that your stress depends on the energy you fed into it. You want to feel the look and comfort in your oasis despite of the chaos that surrounds you. And this is something that Rathell designs is heading towards. Creating a mood and vide that feels like a vacation or a getaway, right at your home.”

What did you learn during the development of your company? 11:12

“I learned to take a step back and not overwork myself and avoid putting too much thought into mundane trivialities. The pandemic alone already gave us a huge delay and it is something that gave everyone a reality check. I can say that my company is fortunate and we never forget what is going on around us.”

What is one thing that you purchase during Quarantine that you are thankful for?

13:49

“One thing that I am thankful for is the newest venture of our company, in Home Décor Line. It is an opportunity that I invested myself in and have been always wanted to do aside from Interior Designing. It is a new adventure and I am very fortunate to be able to provide that to the people.”

What tool does the people in your company, use every day?

14:47

“We are using HubSpot and it allowed us to connect and engage with our clients. It is something that we use in a daily basis and also used to monitor our previous, ongoing and future projects. It is a great tool, its efficient and it keeps everything in line.”

Connect with Rathell Designs through their website @ https://www.rathelldesigns.com

Facebook: https://www.facebook.com/RathellDesignsStudio/

Twitter: https://twitter.com/RathellDesigns

Instagram: https://www.instagram.com/rathelldesigns

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WEBSITE DESIGN

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For today’s episode, we have Sandra Diaz, principal architect of EOLO A&I Design, INC. She emphasizes emotional detail and craftsmanship in her award-winning work. Uniting architecture, interior design, and artistry, EOLO is highly sought after for luxury projects in Florida and beyond. She has had her designs feature as prestigious covers in stories in Lux Magazine, KBB magazine, and Kitchen and Bath Magazine.

As one of the prominent architects in the industry, Sandra had her designs featured to various renowned publications like Luxe Magazine, KBB Magazine, Kitchen & Bath Magazine, Ocean Drive, Modern Luxury, Haute Living, Florida Design and to TV Shows like Soflow Home Projects, and Telemundo. She was also a guest in Haute Living Podcasts and Consentino Podcast. Sandra won several awards on AIA, KBDN, KBDA, IIDA Bragg Awards and so much more.

Episode Timeline:

Sandra’s journey as an entrepreneur and how did it take her to start EOLO AI and design 1:45 “I personally have here about 20 years living all this time in Florida. I came here to validate the whole time while I was working at doing about eight years for other very important companies for architecture and design.”

2:32 “EOLO design was born 2008. We are architects and interior designers, licensed and insured to provide our services here in probably that are beyond. We also do some high-end residential work as well as some hospitality and commercial in Latin America as well as other cities other than Miami. “

Sandra’s work and style 3:15 “My style is the one of my clients. My clients are the ones that dictate the style that we need to follow in every project. My training as an architect allows me to have the background of being able to manage all the types of styles. We as architects have to be able to manage all of them and we determine style according to the client’s wishes.”

Challenges during transition 4:46 “Definitely, there’s a huge difference between practicing architecture in Columbia and in States. In Columbia as an architect, I’m trying to construct, to build a design to everything. In the states, we are licensed to practice architecture and interior design. Well challenges, I say that not much in terms of that since we have a background in construction.”

Does Sandra take the construction side as well or she doesn’t do that? 6:41 “I’m fortunate to have a sister company that provides and is licensed and insured to do construction.”

7:23 “Whenever a client brings another contractor, we are more than open to provide. So, we’re very flexible with that.”

How Sandra’s services are divided between renovation, new construction, and everything going on in the company

7:56 “I have a soft heart for renovation because I think a lot of magic happens there. We are able to do construction as well. Construction is another type of animal.

Key Quotes:

25:10-25:31

“You believe in what you know in yourself, I think you’re going to be okay because ideas and creativity will come to your mind and you will know how to pick sites and you will learn to be open to opportunities, it will be easy for you.”

Connect with Sandra on LinkedIn: https://www.linkedin.com/in/sandra-diaz-velasco-7897b516/

Visit EOLO Design’s Website: www.eolodesign.com

Follow them on their Social Media platforms:

Instagram: https://www.instagram.com/eolodesign/

Facebook: https://www.facebook.com/EOLODESIGN

Twitter: https://twitter.com/Eolodesign

SUMMARY:

Episode 27 – This week we speak with Allison, The founder of Allison Campbell Design. She shares with us how she was able to build her business from the ground up. Starting with design in construction, Allison tells us how her previous experience helped her become an exceptional interior designer, winning multiple awards and expanding nationwide. Additionally, with the help of social media and a renovated website, Allison Campbell Design was soon to be known as a staple name. You would not want to miss this!

TIME-STAMPED SHOW NOTES:

[00:02] – Founder of Allison Campbell design

[00:28] – Allison backstory

[01:00] – Origins of how Allison got into designing

[03:21] – Leaving construction design

[04:11] – Allison discusses the layout and style of her home that won the best interior design

[06:31] – How do you manage projects nationwide

[08:24] – Working with E-Design with the homeowner

[08:56] – What are the services that you offer

[09:37] – How important are social media and your website for business

[10:47] – Getting an idea/personality of who I am through the website

[00:07] – What design advice can you give to a business owner who is working from home

[01:32] – What is a good publication you recommend

[02:22] – What is one thing you have purchased over quarantine that you are thankful for

[02:55] – What is one tool that people in your company use every day

[03:30] – Where to find Allison

RELATED SOURCES:

Allison Campbell Design: Featured on IG/Blogs multiple times, a couple of magazine articles about specific designs. Recently won several awards for a home I did in the Utah Valley Parade of Homes, Servicing clients from Florida to California

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Episode#26

Andrea talks with Andrena Sawyer about the P.E.R.K consulting and how can it help you sustain your business?

Andrena is the President of P.E.R.K. Consulting, and the Founder of the Minority Christian Women Entrepreneurs Network (MCWEN). She is the recipient of numerous awards and recognition, including The Black Business Review 40 under Forty, the International Alliance for Women World of Difference 100 Award, and the Women-Owned Small Business Award by the Associated Black Charities.

Starting with the success stories, they end up giving some powerful tips and tricks to help you grow your business.

Tune in now!

Conversation Highlights:

[00:45] What is P.E.R.K. Consulting? How can it help you sustain your business?

[01:35] Moving from Idea to Execution

[02:30] Why Nonprofits?

[04:03] How does it feel like to help the helpers? (The success story of a Nonprofit)

[05:08] How important is a website for your business?

[06:38] The need for Clarity (An advice to everyone) [MUST LISTEN]

[07:40] Flexibility is the key to success.

[08:50] What is the best business publication ever?

[10:20] Showing Gratitude towards online shopping (Amazon.com)

[11:05] A practical approach to manage your projects: Monday.com

Special Reminder:

Want to grow your business?

Check out Andrena's favorite business publications:

Reach out to Andrena:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

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Want to be on the Podcast? https://www.FROZTECH.com/podcast/apply/

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For today’s episode, we have the founder of Shop Rock and Rags, a clothing boutique in Chicago and growing worldwide. Their mission is to empower every woman shopping with them to feel confident in their skin. They feature real girls made up of their customers, employees, and inspiring women. They have been featured in Chicago Sun-Times, and they have a large influencer and brand ambassador partnership.

Episode Timeline:

How Shop Rock n Rags started 0:58 I’ve always been had a very entrepreneurial spirit since I was a young girl and always had a real love of fashion. So I always knew that I wanted to work in fashion someday. So about 7 and a half years ago, we launched Rock and Rags the boutique. This January, we launched shoprocknrags.com, which is our online site and it has just taken off.

Brand Ambassador Programs 2:21 The biggest challenge is the demand. A lot of people feel inspired by the brand, which I’m also happy and fortunate about but it’s just processing all of those incoming requests and people who want to be part of it of how can we make the most of this for both of them and us.

How did you get 200,000 followers?3:06 Everything changed when we went viral on Tiktok. Our numbers began to skyrocket over a short period of time. We went from what was 9,000 followers on Instagram at the beginning of the year to over 75,000. Our new TikTok page now has over 150,000 followers, and our email subscribers, which was a handful of our in-store customers are now over 50,000 and so much of this came from Tiktok.

Difference between Tiktok and Real Life 4:23 Something I learned about social media is it can make a difference to have the first user advantage. We read somewhere that being on TikTok back then was like investing in Apple in the 80s so we put some resources and tested different styles of videos and content. Eventually and then it was a lot easier. Our videos started getting more traction and similarly, with Instagram, virality seems to come after you have an established following. And then it's a lot easier for you to get seen by people.

How important is your website for your business? 5:16 Our website is vital. It is the fastest-growing part of our business. And through our online presence, we can communicate with our customers especially through social media.

What advice can you give to business owners looking to start their online shop? 6:08 If you can get a paid position that will teach you the skills for what you need to know for your business, there’s no telling how far you can go because you learn so much working for other people and the knowledge you get can be applied to your passions.

How did the Corona Virus affect your business? 7:21 The biggest learning was understanding that you have to be ready. You have to be flexible.

What is the best business publication? 9:53 I love reading Business of fashion. I think that they have a very unique take on the fashion industry and the ins and outs of that

What is the one thing you purchased during the Quarantine that you’re thankful for? 10:33 That definitely would be my seat sets. I bought a ridiculous amount of sweat shorts because you just want to be comfy in these times, especially if you're working from home. So that is my essential.

Connect with Rock n Rags through their website on https://shoprocknrags.com/

You can check out their social media pages on:

Instagram: @shoprocknrags

Tiktok: @rocknrags

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