2,600 CFOs. 100+ interviews. One framework every advisory-first firm should know.

Jack McCullough, founder of the CFO Leadership Council and host of the globally ranked Secrets of Rockstar CFOs podcast, shares what the best financial leaders do differently, and how to position your firm for where the industry is going.

This episode covers:

• The CREATE Framework: 6 traits great CFOs consistently show
• Why strategic thinking now matters more than technical skill
• How to build CEO-level trust as a financial advisor
• Lessons from interviewing 100+ top CFOs across industries
• The mindset shift separating the rising stars from the stuck

Whether you're building your firm or advising one, this is the playbook serious leaders are listening to.

Want to connect with Jack?
Text: 617-678-0957
Email: [email protected]

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Don’t miss out! Subscribe, rate, and review CFO Chronicles to help others discover these insights. Ready to transform your growth strategy? Connect with me on LinkedIn, and book your strategy call at accountingleadsnow.com to position yourself as the advisor clients truly need.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

4.5 years in federal prison. $0 to 7 figures. One of the most powerful growth stories you’ll hear this year.

In this episode, Dr. Patience Jackson Rose breaks down the exact mindset and strategies that took her from wrongful conviction to running multiple businesses across the U.S.

What we cover:

• 💰 How she doubled, then tripled, then quadrupled her revenue in 3 years
• 📈 Took one client from $5M to $12M in just 90 days
• 🧱 Built a nonprofit + for-profit model that feeds sustainable growth
• 🧠 Developed “backward business planning” - a framework built inside prison
• 🤝 Now coaching 7- and 8-figure CEOs on clarity, numbers, and leadership

This isn’t fluff or theory. It’s the hard-earned playbook behind real growth.

👉 If you lead a firm and want to build something unshakable - this episode is your map.

Send us a text

Don’t miss out! Subscribe, rate, and review CFO Chronicles to help others discover these insights. Ready to transform your growth strategy? Connect with me on LinkedIn, and book your strategy call at accountingleadsnow.com to position yourself as the advisor clients truly need.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

97% of CFO consultants never crack 7-figures

Mark Gandy’s been breaking the mold since 2001. With a 98% close rate, 250+ podcast episodes. He’s living proof that the “fractional CFO” label is killing your growth.

In this episode, he shares:

 🔑 The #1 sales secret that closes more deals than any pitch deck
 ⚡️ Why recurring revenue might actually hurt your growth
 🚀 How referrals alone fuel his million-dollar business and why it works
 💥 The mindset that took him from Big 8 burnout to a thriving 20+ year CFO practice

If you’re tired of playing small, this episode is your roadmap to real success.

Send us a text

Don’t miss out! Subscribe, rate, and review CFO Chronicles to help others discover these insights. Ready to transform your growth strategy? Connect with me on LinkedIn, and book your strategy call at accountingleadsnow.com to position yourself as the advisor clients truly need.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

Fired. Depressed. Then tapped by the FBI.

 Andrew Jordan’s story isn’t a straight line - it’s a masterclass in resilience, reinvention, and building a firm the right way.

In this episode, we unpack:

• The real story behind a $20M fraud scandal (and Andrew’s whistleblower role)
• How getting fired sparked the growth of Jordan CPA
• What it takes to build a 12-person firm with EOS and zero burnout
• The single best move Andrew made after losing everything

This one’s part cautionary tale, part playbook.
 If you’ve ever hit rock bottom  or feared it, this is your roadmap back up.

👉 Press play to hear how Andrew turned failure into fuel.

Send us a text

Don’t miss out! Subscribe, rate, and review CFO Chronicles to help others discover these insights. Ready to transform your growth strategy? Connect with me on LinkedIn, and book your strategy call at accountingleadsnow.com to position yourself as the advisor clients truly need.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

7 clients. 30 posts. One phone.

Jeremy Davila didn’t wait to “feel ready” - he built a client pipeline with raw, consistent content.

In this episode, we break down:

• The exact content that brought in new clients
• Why 3 videos outperformed 10 cold emails
• The $10K mistake most firms make on Instagram
• How to use social without being “salesy”
• The easiest way to create 30 days of content in 1 hour

If you’re not creating content, this episode might change your mind and your pipeline.

👉 Press play and steal the playbook.

Send us a text

Don’t miss out! Subscribe, rate, and review CFO Chronicles to help others discover these insights. Ready to transform your growth strategy? Connect with me on LinkedIn, and book your strategy call at accountingleadsnow.com to position yourself as the advisor clients truly need.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

I walked off stage and knew our business had just leveled up.

This wasn’t just a marketing play,it was a career milestone, a systems test, and a visibility machine rolled into one.

In this episode, I break down what really happened at GrowCon 2025, from battling nerves backstage to booking deals, meeting the team in real life, and learning where our systems still break.

Here’s what you’ll learn:

• The ROI of sponsoring high-ticket events (and what most firms get wrong)
• What happened after my talk that I didn’t expect
• The moment I realized I’m not the bottleneck in my business anymore
• How we’re building for scale and what this event exposed in our systems
• The underrated real value of masterminds and community

If you’re serious about growing a firm that doesn’t rely on you 24/7 this one’s worth the listen.

Send us a text

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

Most accountants run from sales - Vanessa ran toward it.

 After 9 years behind the books, she pivoted into a full-time sales role and never looked back. In this episode, we unpack her journey from accountant to closer - and the mindset shifts that made it possible.

We get into:
 – How to make a career leap without starting over
 – Why mindset > tactics in outbound sales
 – What to do when the leads don’t say yes
– How to stay sharp, take feedback, and actually enjoy the game

Whether you’re scaling your firm, shifting roles, or just want to get better at closing—this one’s a must-listen.

Send us a text

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

He scaled a firm 5x in 3 years—and didn’t burn out doing it.

In this episode, James sits down with John Roberts Jr. of Attract Accounting to break down the mindset, systems, and strategy behind one of the fastest-growing firms in the country.

You’ll learn:

• How John bought his first firm with no money down
• Why building SOPs before hiring paid off fast
• The masterminds that changed everything
• How his team helped land an $70M client exit
• What’s next—and why most firms won’t get there

👉 If you’re ready to grow like a business, not a freelancer—this one’s non-negotiable.

Send us a text

Don’t miss out! Subscribe, rate, and review CFO Chronicles to help others discover these insights. Ready to transform your growth strategy? Connect with me on LinkedIn, and book your strategy call at accountingleadsnow.com to position yourself as the advisor clients truly need.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

What if your biggest bottleneck… was you?

In this episode, James sits down with Tom Dillon of Frak Finance, a former investment banker turned fractional CFO, to unpack the real reason most firm owners stall out- and what it takes to scale beyond the “one-man band” model.

You’ll learn:

• Why hiring before you're ready is often the smartest move
• How to remove emotion from high-stakes financial decisions
• The moment Tom knew he had to fire himself- and what happened next
• What most fractional CFOs overlook when it comes to client growth
• How to build a team that operates with calm, confidence, and clarity

👉 If you’re serious about building a sustainable firm with real infrastructure - not just a job you own - this conversation will flip the switch.

Send us a text

Don’t miss out! Subscribe, rate, and review CFO Chronicles to help others discover these insights. Ready to transform your growth strategy? Connect with me on LinkedIn, and book your strategy call at accountingleadsnow.com to position yourself as the advisor clients truly need.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

What if you could cut your tax bill in half—just by owning your building the right way?

In this episode, James sits down with Sean Graham of Maven Cost Segregation to unpack the most overlooked tax strategy business owners, CFOs, and firm leaders aren’t using—but should be.

You’ll learn:

• How cost segregation turns depreciation into cash flow
• Why most accountants still don’t bring it up to clients
• Who qualifies (and how much you can really save)
• Why Sean focuses on SEO + education instead of ads
• The mindset shift that helped him scale a niche service business

👉 If your business owns real estate—or your clients do—this episode could be worth five to six figures.

Send us a text

Don’t miss out! Subscribe, rate, and review CFO Chronicles to help others discover these insights. Ready to transform your growth strategy? Connect with me on LinkedIn, and book your strategy call at accountingleadsnow.com to position yourself as the advisor clients truly need.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call