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Uncovering Your Hidden Network: The Power of a Potential Audience Audit

In this episode, we explore the often-overlooked power of utilizing your existing network to kick-start your project or business venture. Drawing inspiration from J.K. Rowling's early days before she became famous with Harry Potter, we emphasize the significance of a small but supportive network. The episode introduces a methodology called the Potential Audience Audit to help you identify and leverage the hidden reach within your social media contacts, email lists, and personal connections. Through step-by-step guidance, you'll learn how to conduct an in-depth audit to discover your true audience potential, validate your offerings, and build momentum without the need for a massive following.

00:00 Introduction: The Power of a Small Network
02:15 The Audience Myth: Debunking the Need for a Huge Following
03:25 Untapped Potential: Discovering Your Hidden Audience
05:19 Conducting Your Potential Audience Audit: Step-by-Step Guide
09:18 Putting Your Audit into Action: Leveraging Your Network
12:56 Key Takeaways: Maximizing Your Audience Potential