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Designing High Converting Landing Pages: Day 14 of Launch Your Platform

For more books in the series, go to: PlatformGrowthBooks.com

In this episode of the Market Your Message Show, hosted by Jonathan Milligan, we delve into Chapter 14 of his book 'Launch Your Platform.' The focus is on designing the perfect landing page to effectively convert website visitors into leads and sales. Using the successful Dollar Shave Club landing page as a case study, the chapter outlines five best practices: crafting an irresistible headline, showcasing a productized lead magnet, driving action with a compelling CTA button, streamlining the page with a one-page approach, and boosting credibility with social proof. The episode includes a practical 10 to 15-minute exercise to help listeners design their own high-converting landing pages.

00:00 Introduction to Market Your Message
00:44 Chapter 14: Design the Perfect Landing Page
00:50 The Power of a Simple Landing Page
01:52 Crafting High-Converting Landing Pages
03:30 Step-by-Step Guide to Landing Page Success
07:46 Common Mistakes to Avoid
08:37 Day 14 Exercise: Design Your Perfect Landing Page
09:50 Key Takeaways