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Chapter 19. Do a Potential Audience Audit

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In this episode of Market Your Message, hosted by Jonathan Milligan, we dive into Chapter 19 of the book 'Launch Your Platform.' The discussion focuses on conducting a potential audience audit to identify and engage with untapped digital connections. Jonathan guides listeners through a three-step process to uncover and activate their extensive, yet often overlooked, networks.

00:00 Welcome and Introduction
00:44 Chapter 19 Overview
02:19 Why Assuming You Have No Audience is Flawed
03:16 How to Conduct a Potential Audience Audit
03:31 Step 1: Identify Your Pockets of Online Influence
05:28 Step 2: Identify Ways to Engage Your Existing Connections
06:06 Step 3: Tally Up Your Total Potential Audience Reach
07:07 Day 19 Exercise
08:24 Day 19 Key Takeaways