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Validation Offers: Test Your Idea Before Going All In

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In this episode of 'The Market. Your Message Show' hosted by Jonathan Milligan, listeners are introduced to the third book in the series 'Validate Your Offer.' The book provides insight into how entrepreneurs can effectively create products that people want without wasting time by using validation offers. Jonathan uses the Pony Express as a historical example of a validation offer that assessed demand for faster communication, leading to the development of the telegraph. The episode discusses four specific validation offers: low content books, mini-courses, four-week boot camps, and one-day virtual workshops. These serve as tools to test ideas and gather real-world feedback. Jonathan outlines a practical exercise for listeners to apply these concepts, aiding them in launching a successful product by identifying and catering to their audience's needs.

00:00 Introduction to the Series
01:18 The Power of Validation Offers
03:29 Why Validation Offers Matter
06:11 The Four Validation Offers
09:22 Exercise: Choose Your Validation Offer
11:35 Key Takeaways