Consumers have a lot of influence on food systems through the choices they make and practically finance the food system by taking up the costs of production, and resources used through purchase of food. Consumer demands on the type and quality of food greatly influence how food is produced albeit in the form of specific markets or niche demands within the overall food market landscape. However, majority of consumers globally as well as here in Kenya continue to be left out of the most critical conversations around the food they eat, how its produced or processed, transported and accessed.
Alice Kemunto, executive director, Consumer Grassroots Association shares with us the power of consumers in ensuring access to safe food.
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Food Safety in Kenya | Consumer perspective available here: https://routetofood.org/wp-content/uploads/2021/06/Food-safety-in-Kenya-Digital.pdf