Chad Allen is a full-time writer, editor, speaker, and writing coach. His background is in the traditional publishing industry, where he spent over 20 years as an editor, acquisitions editor, and the last seven as editorial director for Baker Books, a division of Baker Publishing Group.

He is also the creator of Book Proposal Academy and BookCamp.

Chad joins me to talk about the components of a strong book project. Particularly, we talk about a book's concept—its hook. The concept is a critical part of the book and can always be stronger.