In this episode of E-Coffee with Experts, Chad De Lisle, Wizard & VP of Marketing at Disruptive Advertising, reflects on the evolution of marketing since 2007, highlighting key trends and lessons learned along the way.

From the increasing importance of AI in marketing to the rise of short-form video, Chad shares how marketing strategies have shifted to focus more on data-driven decisions, content quality, and connecting metrics to business outcomes.

He discusses the crucial role of ownership and accountability in client relationships and emphasizes the need for continuous learning and experimentation within teams.

If you’re looking to elevate your marketing strategies, understand the human side of client relationships, or embrace the evolving role of AI in your campaigns, this episode is packed with valuable insights for marketers, agency owners, and business leaders.

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In this episode, we discuss:

00:00 The Evolution of Marketing: A Journey Back to 2007

02:46 Lessons from the Trenches: Overcoming Early Career Challenges

05:44 The Importance of Ownership in Marketing

08:28 Building Relationships: The Human Side of Marketing

11:32 Leadership Lessons: Guiding Teams Through Mistakes

14:08 AI and Marketing: Adapting to New Technologies

17:02 The Enduring Importance of Quality Content

18:23 Navigating AI in Content Creation

20:25 Establishing Brand Voice with AI

22:27 Sharpening the Marketing Ax: Continuous Learning

24:53 The Rise of Short-Form Video Content

28:25 Connecting Marketing Metrics to Business Outcomes

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 https://www.linkedin.com/in/chad-de-lisle

http://disruptiveadvertising.com/

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