How do you parse the AI signal from the AI noise?Chad interviews Britni Borrelli about revenue growth and AI noise in the marketplace. They discuss being in an AI-rich but AI-confused era where companies claim an AI strategy that is really siloed tools or “custom ChatGPT,” creating paralysis; Brittany argues AI must sit on smart data and simplify work across departments. She shares practical uses like Gamma.app for faster content creation, Claude for structured thinking, and Whisper for transcription, while warning that AI can’t replace human judgment, relationships, or leadership. Britni outlines her background (a decade at Tableau pre/post Salesforce acquisition and five years at Yelp pre/post IPO), her people-first, operational approach, and hiring/enablement practices, and critiques Salesforce complexity while pointing to AI-native CRMs and tools like Aurasell.---Britni Borrelli is the VP of Global Sales Strategy for MitratechLauren's LinkedIn: https://www.linkedin.com/in/britniborrelli/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 RevOps 00:28 Pavilion Community Shoutout03:20 AI Rich But Confused05:20 RevOps Integrator Reality Check07:13 Favorite AI Tools Gamma Claude10:42 C Suite AI Misuse And Klarna15:14 Meet Brittany CRO Backstory20:12 People First Leadership24:35 AI For Admin And Data Hygiene27:33 Consolidation After Acquisitions31:52 Build Vs Buy In AI Era36:34 What A CRO Really Does39:44 AI Noise and Pricing41:58 Rethinking C-Suite Roles44:35 Connector Leadership Pivot49:22 Hiring and Team Balance52:04 Human Context vs AI56:54 Salesforce and CRM Future01:01:59 Layoffs and Consolidation01:09:08 Hiring in an AI Market01:15:22 Interviewing for Uplift01:19:36 Closing and Where to Connect

Chad interviews Lauren Mischke, Head of RevOps at Sunday (restaurant tech expanding in the US), about how to start a career in revenue operations. They cover how RevOps pay scales—from roughly $75K–$120K entry level to $120K–$175K mid-level and $200K+ at director with bonus—and why RevOps can drive outsized revenue impact. Lauren explains RevOps as the modern name for an old problem: aligning siloed sales, marketing, CS, and finance by “owning the truth.” They discuss why companies hire RevOps as they scale (from Slack-friendly startups to needing governance and a revenue operating system), common early-stage mis-hires (BizOps/doers vs leaders), and the value of fractional strategy plus doers. They address AI as a workload offset—not a fix for bad data—plus recommended foundations (spreadsheets, CRM basics, delivery/project methods), career leverage from recognizable logos/consulting, and traits that indicate a good RevOps fit.---Lauren Mischke is the Head of Revenue Operations at SundayLauren's LinkedIn: https://www.linkedin.com/in/lauren-mischke/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 RevOps Career Intro00:24 New Role at Sunday01:05 What Sunday Builds01:49 Brand Names That Click02:28 RevOps Salary Ranges04:08 Host Salary Reality Check06:24 Where RevOps Came From07:48 Owning the Truth11:37 Why Companies Need RevOps13:30 Early Stage Hiring Trap17:34 Capacity and Headcount Fix21:01 Fractional RevOps Strategy21:58 AI and the Hiring Market24:08 How to Use AI Well26:28 AI as Automation Upgrade27:30 AI for Faster CRM Builds28:05 AI Use Without Excuses28:16 Building Fast RevOps Systems28:43 RevOps Consulting Mindset30:35 When RevOps Is Missing31:43 CRO Versus RevOps Debate34:05 RevOps Job Market Demand35:37 Career Pedigree And Networks39:52 Learning RevOps Skills Stages46:39 From Customer Facing To Ops48:58 Start With Spreadsheets First51:33 Projects To Build Experience53:36 Are You A RevOps Fit55:09 Closing And Where To Connect

If you're one of the one BILLION LinkdedIn users out there, you're likely doing it wrong.Chad interviews Beatrice, a LinkedIn ghostwriter serving B2B tech founders, about what founders miss when they ignore LinkedIn: visibility that leads to clients, opportunities, investment, and “being in the room.” They discuss why posting company updates like booth photos often fails, and why content should prioritize the audience with useful ideas and documented viewpoints. Beatrice shares her path from Romania to the UK to Barcelona, how she began freelancing in copywriting, and how viral posts led clients to ask her to write for them, including an M&A client whose non-salesy intro post generated two deals totaling $50,000. They unpack personal brand vs influencer, the importance of clear positioning and audience language, why podcasts and long-form build trust, how ghostwriting differs from generic copywriting, and Beatriz’s TRUST framework: Take position, Reach, Unmistakably you, Serve, Time.---Beatrice Vladut is a LinkedIn ghostwriter and event speaker. Beatrice's LinkedIn: https://www.linkedin.com/in/beatricevladut/

---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Meet Beatriz00:27 Why LinkedIn Matters01:47 Stop Posting Updates03:24 From Zero to Growth06:22 Founder Inbound Goals07:27 Beatriz Origin Story10:04 One Post Two Deals11:54 Algorithm Versus Audience16:58 Personal Brand Explained20:51 Influence Not Influencer22:30 Podcast Visibility Flywheel28:52 Onboarding New Founders30:15 Positioning That Lands34:26 Premium Ghostwriting Value36:43 Copywriter Versus Ghostwriter39:17 Standing Out In Noisy Markets43:16 Founder Title Inflation43:45 Vet Your Marketer46:43 Show Dont Tell Proof48:03 Influencer Attention Trap50:33 Play To Strengths53:02 Authority Shot Strategy57:35 Thought Leadership Over Photos59:44 Avoid AI Slop01:02:26 Storytelling Framework01:06:46 TRUST Brand Framework01:11:51 Signals And Reverse Engineering01:17:11 Time Commitment And Ghostwriting01:19:36 Where To Find Beatrice01:20:31 Final Thanks And Subscribe

Chad interviews Abe, a Brooklyn native living in Israel, about what “good sales” looks like today versus the outdated “always be closing” mindset. Abe argues the lasting truth is relentless drive and “always be prospecting,” while the modern approach is acting as a trusted advisor, qualifying hard, and disqualifying bad fits even after heavy outreach. Chad shares lessons from shifting from RevOps into agency ownership, including stating price early to avoid doing free work, separating networking from selling, and building pipeline through content and consistent touchpoints. Abe explains his work helping $1M–$5M founder-led businesses hire their first salesperson by acting as a fractional VP of sales: recruiting full-cycle talent, setting compensation (typically $50K–$70K base), implementing basic tools like a CRM, establishing accountability and KPIs, and promoting ongoing training.---Abe Braha is fractional VP of Sales and founder of Ice BreakerAbe's LinkedIn: https://www.linkedin.com/in/abe-braha/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Good vs Bad Sales02:40 Always Be Prospecting06:26 Qualify and Disqualify08:47 Networking Without Results10:51 Build Pipeline and Process14:57 What Abe Actually Does16:20 Hiring First Sales Rep21:38 Talent and Prospecting KPIs26:04 Compensation Reality Check33:47 Tools CRM and Enrichment38:16 AI CRM Planning38:50 CRM Migrations Simplified40:02 Tools for Accountability42:00 Sales KPIs That Matter45:01 Reverse Engineering Targets47:32 Training That Works50:01 Jordan Belfort Lessons53:36 Brooklyn to Israel Story57:23 Life in Israel Culture01:03:01 Meaning and Family Life01:05:38 Wrap Up and Where to Find Abe

Chad interviews Parker McCumber, a former Army captain and current National Guard officer turned leadership and team-development consultant, about why many successful business owners struggle to lead as their companies grow. Parker argues leaders often hide behind busyness, overcomplicate systems, and fail to be present with their teams, and he teaches simplified, military-inspired practices like mission briefs, commander’s intent and end state, backward planning, defined “left and right limits,” and after action reviews to drive clarity and continuous improvement. They discuss leading from where you’re most effective, relationship-based leadership, making logical data-driven decisions over emotional ones, and diagnosing cultural and morale issues by interviewing employees and identifying trends. Parker shares his focus on helping seven-figure-plus companies—especially $5M–$10M—remove leadership bottlenecks, sometimes through equity-based consulting via Mission Ready Systems.---Parker McCumber is an Executive Coach, Military Leader, and AuthorParker's LinkedIn: https://www.linkedin.com/in/parker-mccumber/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Military Backgrounds00:27 Why Leaders Fail01:53 Simplify Leadership Systems03:50 Hiding Behind Busyness04:54 Lead From the Trenches08:10 Coast Guard to Corporate Shock11:05 Logic Over Emotion11:51 Coaching Nervous VPs15:59 Swim Lanes and AARs18:25 AAR Questions and KPIs20:31 Feedback Builds Trust23:49 Consulting Offer and Fit27:52 Russell Brunson Case Study31:22 When Staff Fail Leaders33:37 Extreme Ownership Limits36:17 Extreme Ownership Truths36:31 When Stars Become Managers38:28 Coaching Systems That Work39:51 Sports Coaching Analogy41:28 Leader Who Inspired Me44:59 Weight Leaders Carry47:48 Human Connection At Work51:03 Spotting Fake Values53:33 Diagnosing Morale Problems59:14 Fixing The Ivory Tower01:03:55 Consulting Packages And Purpose01:06:58 Who I Help Most01:10:27 Selling Leadership Help01:12:42 Where To Find Parker01:13:11 Final Thanks And Wrap

Chad and Monica Stewart (founder of MSP Consulting) criticize common “SDR bro” cold outreach reframes as ineffective, arguing real prospecting success often comes from product/brand awareness and consistent, human communication. They highlight Gong and Lovable as examples of companies that encourage employees to build personal brands, keeping the company top-of-mind and making sales conversations warmer. Monica says many B2B SaaS clients (roughly $1M–$10M ARR) now ask how to build a LinkedIn presence that generates pipeline, contrasting it with expensive events that produce low-quality “leads,” and calling LinkedIn a 24/7 conference. She outlines a system: map and regularly activate networks for introductions, then use B2B social via four activities—content, commenting, connecting, and conversations—plus content pillars (POV, teaching, and a personal theme) to create consistent momentum that supports outbound later.---Monica Stewart helps B2B SaaS founders leverage existing momentum into repeatable enterprise sales systems that make revenue predictable.Monica's LinkedIn: https://www.linkedin.com/in/monica-stewart/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 SDR Bro Advice Fails01:44 Why Gong Wins Cold Calls03:05 Personal Brands Drive Growth06:58 LinkedIn vs Events ROI10:53 TikTok Shift and Timing15:42 LinkedIn Content Is Easy17:54 Pipeline From LinkedIn Leads20:04 Evergreen Demand Mindset23:19 Map Network for Intros28:52 Four Pillars of B2B Social31:10 DMs and Engagement Strategy35:08 Curate Feed and Authenticity37:19 What to Post38:05 Three Post Types38:13 Point of View Pillar44:49 Teaching Pillar49:11 Personal Content Pillar51:07 Series and Broad Appeal55:33 Commenting Strategy01:00:23 Connection Requests01:03:07 DMs and Flywheel01:06:39 Targeted Outbound Layers01:11:49 Wrap Up and Where to Find

You might be looking at your CRM wrong.Chad interviews Ryan, a longtime HubSpot operator and Head of RevOps at FirstTouch, about why HubSpot wins for many SMB to mid-market companies. Biggest qualities are usability, faster onboarding, and a unified data platform across marketing, sales, and service—contrasting Salesforce’s enterprise customization and governance strengths. Ryan explains his education business Hubcessed (newsletters, bootcamps, and an attribution course) and how First Touch integrates with HubSpot workflows to operationalize human-in-the-loop LinkedIn outreach so reps approve queued messages inside contact records while RevOps scales plays like webinar follow-up and engagement-based targeting, working alongside Sales Navigator. They discuss AI noise, the need to clean data and processes before AI, emerging CRM automation via call-context tools like AskElephant, using Claude MCP connectors across tools, LinkedIn automation safety, and why attribution is inherently imperfect but directionally useful to prove marketing’s revenue impact.---Ryan Gunn is the Head of RevOps for FirstTouch Ryan's LinkedIn: https://www.linkedin.com/in/ryanagunn/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why HubSpot Wins00:43 Marketing Ops Origins01:46 Salesforce Dream Stack04:01 One Platform Promise04:57 iOS vs Android Debate06:21 Hubcessed Training Business08:49 First Touch RevOps Role11:02 Who Its For12:13 Human in Loop Workflow15:37 Plays Webinar and Engagement16:47 Sales Navigator Integration17:40 Defining Social Strategy19:00 HubSpot Migrations and Mistakes21:13 Enterprise Scale Reality22:45 HubSpot Pitch for CEOs24:48 Specializing as RevOps25:53 Freelance Market Dynamics28:31 CRM Competition Landscape29:02 AI Noise and Opportunity31:06 AI CRM Hype Check33:31 Data First Then AI34:58 Note Takers Inside CRM37:28 Call Prep and Follow Up38:29 Podcast CRM Workflow41:30 Claude MCP Connectors45:18 Agentic Daily Task System48:39 Automating Busywork Scripts51:00 Why AI Sounds Generic53:12 LinkedIn Automation Safety56:05 Attribution Compass Not Map59:06 Where to Find Ryan

You can build a great company. But your next customer still won't know who you are.Chad interviews MJ Jandl, a former CEO and two-time CRO who helped scale one company to $750M before its acquisition. They talk about what $5M–$40M leaders misunderstand in today’s go-to-market landscape. MJ argues SEO is harder, paid ads are costlier, and growth now depends on trust built through content and personal / “operator” brands, especially on LinkedIn. They discuss AEO and LLM citations (Semrush: Reddit #1, LinkedIn #2), why LinkedIn content can rank highly on Google, and why many executives resist posting due to fear of judgment and “valley of cringe.” MJ explains Stanley (under Stan) as an AI “head of content” built to help operators create non-generic content using ambient context, and shares fundamentals and tactics: build community via targeted engagement, avoid AI slop, use receipts, and write posts that both create connection and deliver usefulness.---MJ Jaindl is the GM of Stanley For Business MJ's LinkedIn: https://www.linkedin.com/in/jaindl/Learn more about Stanley For Business: https://www.stanleyforbusiness.com/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 GTM Has Changed01:10 SEO to Trust Content03:27 LinkedIn and AEO Rise09:40 Operator Brand Defined12:46 Why Leaders Avoid Posting19:15 Meet MJ and Stanley22:58 From Exit to Content25:45 Audience as Credibility33:41 Receipts Over Platitudes37:25 Content for Serious Execs41:03 Humanizing Executive Brands42:18 AI Wins CFO Story45:31 Engagement Builds Community48:33 Avoiding AI Slop52:55 Feeding AI Your Context58:09 Two Rules Great Posts01:05:01 Hooks Start With I01:11:18 Better Writing Less Words01:15:39 Final Takeaways Next Steps

Is going viral on social media the only way to grow your business?Chad interviews Colin Stewart-Perreault about why entrepreneurs and CEOs should take social media seriously as the attention economy shifts and audience becomes currency. Colin argues it’s not too late to grow on platforms like Instagram, but founders can’t just post sales pitches; they need narrative, entertainment, and pattern interrupts while building an audience aligned with (but not identical to) their ICP. He shares tactics behind a viral LinkedIn post by stacking hooks (proven viral content, topicality, aspirational imagery, curiosity gap, “AI” keywording, and a single-comment CTA) and explains balancing “pancakes for waffles” reach with follow-up value and systems that funnel attention into expertise and offers. They discuss creator skill-building, CEO objections, parasocial trust, LinkedIn’s growth dynamics, channel diversification, newsletters for owned audiences, heavy repurposing, and using short-form content for data and audience segmentation.

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Colin Stewart-Perreault is a social media strategist and the founder of MBTM Social Colin's LinkedIn: https://www.linkedin.com/in/colinstewartperreault/

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Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/

Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why Attention Matters00:36 Is Instagram Too Late01:29 Audience vs ICP02:33 Entertainment Beats Ads04:32 Stacking Hooks Breakdown08:43 Viral Then Value12:26 Segmentation and Repeat Winners16:02 Creator Skills Compound17:45 CEO Objections and Trust20:17 Parasocial Explained22:14 Personal Brand to Celebrity24:12 LinkedIn Easy Mode29:58 Diversify and Own Audience34:17 Newsletter Without Writing36:29 Repurpose Everything37:54 Repurpose Across Formats38:39 Short Form Data Wins39:33 Clips Earn Attention40:28 Podcast Distribution KPIs43:27 LinkedIn Growth Reality45:16 Rapid Posting Experiment46:10 Shorts Testing Hooks48:15 Choosing The Right Clients52:41 Megan Brand Makeover57:26 Authentic Not Oversharing01:01:31 Tagline That Converts01:07:25 Profile Funnel Strategy01:10:24 Wrap Up And Where To Find

You're probably not telling your company's brand story right.Chad interviews Eric, founder of Liger Marketing, about why he recommends HubSpot for non-enterprise companies as a simpler way to consolidate marketing and sales systems, support long B2B decision cycles, and create consistent touchpoints that help sales teams. Eric explains who benefits most from HubSpot and introduces BATCOM—Branding, Awareness, Traffic, Conversion, Optimization, Measurement—as a framework for finding growth bottlenecks, arguing companies skip brand and awareness too often. He describes Liger’s focus on complex B2B challenger brands, typically $10M–$100M revenue, emphasizing business-first strategy, ROAR mapping, and aligning systems with strategy and culture. They discuss PESO media order, why awareness differs from traffic, examples like Chick-fil-A and Starbucks as brand promise and culture, naming and color selection, and how AI should enable experts rather than replace them.---Eric V. Holtzclaw is the CEO of Liger MarketingEric's LinkedIn: https://www.linkedin.com/in/eholtzclaw/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why HubSpot Wins01:25 Who HubSpot Helps03:40 Funnel vs Loop04:43 Liger Origin Story07:04 Challenger Brands Focus07:53 RevOps Buzzwords Rant10:03 BATCOM Framework11:46 Marketing Skill Sets13:46 Brand First in AI19:03 PESO and 90 Day Plan23:06 Long Form Content Engine25:26 Awareness vs Traffic30:49 Conversion to Measurement33:29 Culture Must Match Brand33:53 Chick-fil-A and Starbucks38:02 Starbucks Brand Shift39:14 Employee Culture Decline40:36 Tech Versus Experience42:08 Service Level Expectations44:50 Challenger Brand Goals46:48 AI Hype Reality Check50:04 Jobs Consulting Future01:04:00 Strategy Versus Systems01:07:21 Naming Search Semantics01:11:40 Color Logo Simplicity01:16:06 Closing Where To Find