Chad interviews Abe, a Brooklyn native living in Israel, about what “good sales” looks like today versus the outdated “always be closing” mindset. Abe argues the lasting truth is relentless drive and “always be prospecting,” while the modern approach is acting as a trusted advisor, qualifying hard, and disqualifying bad fits even after heavy outreach. Chad shares lessons from shifting from RevOps into agency ownership, including stating price early to avoid doing free work, separating networking from selling, and building pipeline through content and consistent touchpoints. Abe explains his work helping $1M–$5M founder-led businesses hire their first salesperson by acting as a fractional VP of sales: recruiting full-cycle talent, setting compensation (typically $50K–$70K base), implementing basic tools like a CRM, establishing accountability and KPIs, and promoting ongoing training.---Abe Braha is fractional VP of Sales and founder of Ice BreakerAbe's LinkedIn: https://www.linkedin.com/in/abe-braha/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Good vs Bad Sales02:40 Always Be Prospecting06:26 Qualify and Disqualify08:47 Networking Without Results10:51 Build Pipeline and Process14:57 What Abe Actually Does16:20 Hiring First Sales Rep21:38 Talent and Prospecting KPIs26:04 Compensation Reality Check33:47 Tools CRM and Enrichment38:16 AI CRM Planning38:50 CRM Migrations Simplified40:02 Tools for Accountability42:00 Sales KPIs That Matter45:01 Reverse Engineering Targets47:32 Training That Works50:01 Jordan Belfort Lessons53:36 Brooklyn to Israel Story57:23 Life in Israel Culture01:03:01 Meaning and Family Life01:05:38 Wrap Up and Where to Find Abe

Chad interviews Parker McCumber, a former Army captain and current National Guard officer turned leadership and team-development consultant, about why many successful business owners struggle to lead as their companies grow. Parker argues leaders often hide behind busyness, overcomplicate systems, and fail to be present with their teams, and he teaches simplified, military-inspired practices like mission briefs, commander’s intent and end state, backward planning, defined “left and right limits,” and after action reviews to drive clarity and continuous improvement. They discuss leading from where you’re most effective, relationship-based leadership, making logical data-driven decisions over emotional ones, and diagnosing cultural and morale issues by interviewing employees and identifying trends. Parker shares his focus on helping seven-figure-plus companies—especially $5M–$10M—remove leadership bottlenecks, sometimes through equity-based consulting via Mission Ready Systems.---Parker McCumber is an Executive Coach, Military Leader, and AuthorParker's LinkedIn: https://www.linkedin.com/in/parker-mccumber/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Military Backgrounds00:27 Why Leaders Fail01:53 Simplify Leadership Systems03:50 Hiding Behind Busyness04:54 Lead From the Trenches08:10 Coast Guard to Corporate Shock11:05 Logic Over Emotion11:51 Coaching Nervous VPs15:59 Swim Lanes and AARs18:25 AAR Questions and KPIs20:31 Feedback Builds Trust23:49 Consulting Offer and Fit27:52 Russell Brunson Case Study31:22 When Staff Fail Leaders33:37 Extreme Ownership Limits36:17 Extreme Ownership Truths36:31 When Stars Become Managers38:28 Coaching Systems That Work39:51 Sports Coaching Analogy41:28 Leader Who Inspired Me44:59 Weight Leaders Carry47:48 Human Connection At Work51:03 Spotting Fake Values53:33 Diagnosing Morale Problems59:14 Fixing The Ivory Tower01:03:55 Consulting Packages And Purpose01:06:58 Who I Help Most01:10:27 Selling Leadership Help01:12:42 Where To Find Parker01:13:11 Final Thanks And Wrap

Chad and Monica Stewart (founder of MSP Consulting) criticize common “SDR bro” cold outreach reframes as ineffective, arguing real prospecting success often comes from product/brand awareness and consistent, human communication. They highlight Gong and Lovable as examples of companies that encourage employees to build personal brands, keeping the company top-of-mind and making sales conversations warmer. Monica says many B2B SaaS clients (roughly $1M–$10M ARR) now ask how to build a LinkedIn presence that generates pipeline, contrasting it with expensive events that produce low-quality “leads,” and calling LinkedIn a 24/7 conference. She outlines a system: map and regularly activate networks for introductions, then use B2B social via four activities—content, commenting, connecting, and conversations—plus content pillars (POV, teaching, and a personal theme) to create consistent momentum that supports outbound later.---Monica Stewart helps B2B SaaS founders leverage existing momentum into repeatable enterprise sales systems that make revenue predictable.Monica's LinkedIn: https://www.linkedin.com/in/monica-stewart/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 SDR Bro Advice Fails01:44 Why Gong Wins Cold Calls03:05 Personal Brands Drive Growth06:58 LinkedIn vs Events ROI10:53 TikTok Shift and Timing15:42 LinkedIn Content Is Easy17:54 Pipeline From LinkedIn Leads20:04 Evergreen Demand Mindset23:19 Map Network for Intros28:52 Four Pillars of B2B Social31:10 DMs and Engagement Strategy35:08 Curate Feed and Authenticity37:19 What to Post38:05 Three Post Types38:13 Point of View Pillar44:49 Teaching Pillar49:11 Personal Content Pillar51:07 Series and Broad Appeal55:33 Commenting Strategy01:00:23 Connection Requests01:03:07 DMs and Flywheel01:06:39 Targeted Outbound Layers01:11:49 Wrap Up and Where to Find

You might be looking at your CRM wrong.Chad interviews Ryan, a longtime HubSpot operator and Head of RevOps at FirstTouch, about why HubSpot wins for many SMB to mid-market companies. Biggest qualities are usability, faster onboarding, and a unified data platform across marketing, sales, and service—contrasting Salesforce’s enterprise customization and governance strengths. Ryan explains his education business Hubcessed (newsletters, bootcamps, and an attribution course) and how First Touch integrates with HubSpot workflows to operationalize human-in-the-loop LinkedIn outreach so reps approve queued messages inside contact records while RevOps scales plays like webinar follow-up and engagement-based targeting, working alongside Sales Navigator. They discuss AI noise, the need to clean data and processes before AI, emerging CRM automation via call-context tools like AskElephant, using Claude MCP connectors across tools, LinkedIn automation safety, and why attribution is inherently imperfect but directionally useful to prove marketing’s revenue impact.---Ryan Gunn is the Head of RevOps for FirstTouch Ryan's LinkedIn: https://www.linkedin.com/in/ryanagunn/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why HubSpot Wins00:43 Marketing Ops Origins01:46 Salesforce Dream Stack04:01 One Platform Promise04:57 iOS vs Android Debate06:21 Hubcessed Training Business08:49 First Touch RevOps Role11:02 Who Its For12:13 Human in Loop Workflow15:37 Plays Webinar and Engagement16:47 Sales Navigator Integration17:40 Defining Social Strategy19:00 HubSpot Migrations and Mistakes21:13 Enterprise Scale Reality22:45 HubSpot Pitch for CEOs24:48 Specializing as RevOps25:53 Freelance Market Dynamics28:31 CRM Competition Landscape29:02 AI Noise and Opportunity31:06 AI CRM Hype Check33:31 Data First Then AI34:58 Note Takers Inside CRM37:28 Call Prep and Follow Up38:29 Podcast CRM Workflow41:30 Claude MCP Connectors45:18 Agentic Daily Task System48:39 Automating Busywork Scripts51:00 Why AI Sounds Generic53:12 LinkedIn Automation Safety56:05 Attribution Compass Not Map59:06 Where to Find Ryan

You can build a great company. But your next customer still won't know who you are.Chad interviews MJ Jandl, a former CEO and two-time CRO who helped scale one company to $750M before its acquisition. They talk about what $5M–$40M leaders misunderstand in today’s go-to-market landscape. MJ argues SEO is harder, paid ads are costlier, and growth now depends on trust built through content and personal / “operator” brands, especially on LinkedIn. They discuss AEO and LLM citations (Semrush: Reddit #1, LinkedIn #2), why LinkedIn content can rank highly on Google, and why many executives resist posting due to fear of judgment and “valley of cringe.” MJ explains Stanley (under Stan) as an AI “head of content” built to help operators create non-generic content using ambient context, and shares fundamentals and tactics: build community via targeted engagement, avoid AI slop, use receipts, and write posts that both create connection and deliver usefulness.---MJ Jaindl is the GM of Stanley For Business MJ's LinkedIn: https://www.linkedin.com/in/jaindl/Learn more about Stanley For Business: https://www.stanleyforbusiness.com/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 GTM Has Changed01:10 SEO to Trust Content03:27 LinkedIn and AEO Rise09:40 Operator Brand Defined12:46 Why Leaders Avoid Posting19:15 Meet MJ and Stanley22:58 From Exit to Content25:45 Audience as Credibility33:41 Receipts Over Platitudes37:25 Content for Serious Execs41:03 Humanizing Executive Brands42:18 AI Wins CFO Story45:31 Engagement Builds Community48:33 Avoiding AI Slop52:55 Feeding AI Your Context58:09 Two Rules Great Posts01:05:01 Hooks Start With I01:11:18 Better Writing Less Words01:15:39 Final Takeaways Next Steps

Is going viral on social media the only way to grow your business?Chad interviews Colin Stewart-Perreault about why entrepreneurs and CEOs should take social media seriously as the attention economy shifts and audience becomes currency. Colin argues it’s not too late to grow on platforms like Instagram, but founders can’t just post sales pitches; they need narrative, entertainment, and pattern interrupts while building an audience aligned with (but not identical to) their ICP. He shares tactics behind a viral LinkedIn post by stacking hooks (proven viral content, topicality, aspirational imagery, curiosity gap, “AI” keywording, and a single-comment CTA) and explains balancing “pancakes for waffles” reach with follow-up value and systems that funnel attention into expertise and offers. They discuss creator skill-building, CEO objections, parasocial trust, LinkedIn’s growth dynamics, channel diversification, newsletters for owned audiences, heavy repurposing, and using short-form content for data and audience segmentation.

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Colin Stewart-Perreault is a social media strategist and the founder of MBTM Social Colin's LinkedIn: https://www.linkedin.com/in/colinstewartperreault/

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Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/

Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why Attention Matters00:36 Is Instagram Too Late01:29 Audience vs ICP02:33 Entertainment Beats Ads04:32 Stacking Hooks Breakdown08:43 Viral Then Value12:26 Segmentation and Repeat Winners16:02 Creator Skills Compound17:45 CEO Objections and Trust20:17 Parasocial Explained22:14 Personal Brand to Celebrity24:12 LinkedIn Easy Mode29:58 Diversify and Own Audience34:17 Newsletter Without Writing36:29 Repurpose Everything37:54 Repurpose Across Formats38:39 Short Form Data Wins39:33 Clips Earn Attention40:28 Podcast Distribution KPIs43:27 LinkedIn Growth Reality45:16 Rapid Posting Experiment46:10 Shorts Testing Hooks48:15 Choosing The Right Clients52:41 Megan Brand Makeover57:26 Authentic Not Oversharing01:01:31 Tagline That Converts01:07:25 Profile Funnel Strategy01:10:24 Wrap Up And Where To Find

You're probably not telling your company's brand story right.Chad interviews Eric, founder of Liger Marketing, about why he recommends HubSpot for non-enterprise companies as a simpler way to consolidate marketing and sales systems, support long B2B decision cycles, and create consistent touchpoints that help sales teams. Eric explains who benefits most from HubSpot and introduces BATCOM—Branding, Awareness, Traffic, Conversion, Optimization, Measurement—as a framework for finding growth bottlenecks, arguing companies skip brand and awareness too often. He describes Liger’s focus on complex B2B challenger brands, typically $10M–$100M revenue, emphasizing business-first strategy, ROAR mapping, and aligning systems with strategy and culture. They discuss PESO media order, why awareness differs from traffic, examples like Chick-fil-A and Starbucks as brand promise and culture, naming and color selection, and how AI should enable experts rather than replace them.---Eric V. Holtzclaw is the CEO of Liger MarketingEric's LinkedIn: https://www.linkedin.com/in/eholtzclaw/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why HubSpot Wins01:25 Who HubSpot Helps03:40 Funnel vs Loop04:43 Liger Origin Story07:04 Challenger Brands Focus07:53 RevOps Buzzwords Rant10:03 BATCOM Framework11:46 Marketing Skill Sets13:46 Brand First in AI19:03 PESO and 90 Day Plan23:06 Long Form Content Engine25:26 Awareness vs Traffic30:49 Conversion to Measurement33:29 Culture Must Match Brand33:53 Chick-fil-A and Starbucks38:02 Starbucks Brand Shift39:14 Employee Culture Decline40:36 Tech Versus Experience42:08 Service Level Expectations44:50 Challenger Brand Goals46:48 AI Hype Reality Check50:04 Jobs Consulting Future01:04:00 Strategy Versus Systems01:07:21 Naming Search Semantics01:11:40 Color Logo Simplicity01:16:06 Closing Where To Find

What's better than hitting 7-figures in tech sales? How about we just buy and sell the whole company.

Chad interviews Aaron, a former software developer and enterprise sales leader who moved into investment banking. Aron shifted from selling million-dollar software deals to selling companies for eight and nine figures, and later became CEO by acquiring a 120-person German business. Aaron explains his firm’s focus as a 30-person lower middle-market investment bank doing sell-side M&A, buy-side advisory, and financings for SaaS, software, AI, and tech-enabled services, typically working with CEOs, boards, CROs, and CFOs. They discuss how executives can build generational wealth through equity during acquisitions, negotiating visibility and option grants, and using external offers as leverage. Aaron shares key SaaS sale metrics (growth rate, profitability, churn), how to run a disciplined sale process, why consolidation/fragmentation is constant, and how AI is reshaping operations, roles, and valuation expectations among large acquirers.---Aron Bohlig is the Managing Partner, ComCap LLCAron's LinkedIn: https://www.linkedin.com/in/bohlig/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 From Tech Sales to Banking01:05 Buying a CEO Seat01:58 Advising SaaS Exits Today03:45 Career Moat Through Networking06:54 Generational Wealth in Deals09:00 Negotiating Equity Retention12:41 Why Options Matter14:57 Firm Focus and Sweet Spot17:27 Competing Without Big Brand22:23 MSP SaaS Exit Readiness26:00 Valuation Multiples and Plan B26:55 Running the Sale Process28:16 Exit Season Marketing Moves30:41 Hidden Acquisition Costs30:56 Surviving an Acquisition32:15 PE Cycle Uncertainty34:30 Consolidation and Career Strategy37:23 AI Rewrites the Playbook40:53 Maximizing Value With AI45:54 Valuation and Big Buyers51:59 Exit Multiples and Lifestyle55:10 Where to Find Aaron

I was doing LinkedIn wrong. You're probably doing it wrong too.Chad and Michelle discuss why $10M–$40M business owners wrongly assume a SaaS launch post or faceless brand content will generate inbound leads. They argue that visibility now outperforms skill without trust and authority. Michelle explains the shift from traditional advertising and declining influencer trust toward founder-led brands that humanize leaders while building credibility, contrasting it with attention-seeking content like TikTok dancing. She outlines a practical LinkedIn framework: define a specific ICP, align banner/headline/bio with a “golden thread,” lead the bio with a pain point, use the featured section for booking links and testimonials, and post across top/middle/bottom-of-funnel content (stories, authority, case studies). They cover avoiding generic AI content, “pitch slaps,” and using Sales Navigator plus intentional engagement to build relationships and drive inbound over time.---Michelle Du Plessis is a personal branding expert building high authority founder brands.Michelle's LinkedIn: https://www.linkedin.com/in/michelle-du-plessis-75580a22b/Join Michelle's LinkedIn Growth Academy: https://www.skool.com/stature-studios-8078/about ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Visibility Beats Skill01:48 Ads to Influencers Shift02:53 Founder Led Brands05:06 Not Selfies Authority06:33 TikTok Surgeon Lesson08:21 Storytelling Plus Authority10:09 Michelle Origin Story12:41 Trust Over Attention16:23 LinkedIn Results Proof19:58 Viral Post Breakdown22:39 Networking Flywheel Effect24:26 Three Part LinkedIn System25:39 No Instant Inbound Myth33:09 Avoid AI Slop40:50 Profile Golden Thread50:54 First Impression Matters54:22 Bio Starts With Pain54:57 Lead With Pain56:01 Bio Framework And Qualifying58:13 Banner And Featured Section01:00:06 Testimonials And Social Proof01:02:45 Start Posting Without Fear01:09:09 Content Pillars Strategy01:11:41 Profile Views And Pitch Slaps01:17:41 Define Your ICP Precisely01:24:01 Funnel Content That Converts01:28:17 Sales Nav And Outreach Filters01:30:26 Engagement ICP And Comments01:38:36 Intentional Mindset And Coaching01:43:19 Work With Michelle And Wrap Up

Users are trying to buy you inside ChatGPT. Are you showing up there?Chad interviews Adrien, a French SEO/AEO expert based in Bangkok, about the rise of AEO/GEO (AI visibility) and how businesses can be recommended by LLMs like ChatGPT, Perplexity, Claude, and Gemini. Adrien says LLM-driven traffic converts far higher than traditional SEO—around 9% vs under 1%—because users are “lazy” and increasingly trust AI over ad-heavy Google results. He argues SEO remains a necessary foundation but not sufficient for AI recommendations, which depend on being mentioned across the web on sources LLMs use (often LinkedIn, Reddit, and YouTube). Adrien describes his agency and his SaaS tool for monitoring AI visibility and source citations, outlines a content workflow that starts from the top questions prospects ask, and explains how to self-audit with a set of informational and transactional prompts.---Adrien Thomas is the co founder of Crescendo Agency and Clairon, a golf addict, and an NBA fan.Adrien's LinkedIn: https://www.linkedin.com/in/athomas-crescendo/Crescendo Agency (SEO/GEO Agency): https://www.crescendoagency.ai/Clairon AI (GEO Analytics Solution): https://clairon.ai/Crescendo's Youtube Channel:https://www.youtube.com/@crescendoagency Clairon's Youtube Channel: https://www.youtube.com/@ClaironAISearchGEO ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Meet and define GEO01:11 Why AI traffic converts04:53 Google vs AI search reality08:14 Adrian background and offer11:18 Hype vs real AEO12:55 Sources that LLMs trust18:29 Trust and bias in LLMs22:47 Content repurposing playbook26:22 Bottom-up lead strategy29:08 Ransomware example workflow33:03 Repurpose One Answer Everywhere34:29 Do You Need A Website35:21 Owning A Keyword On LinkedIn37:50 Why Reddit Ranks So Well41:33 Reddit Tactics Patience And Karma43:34 Turning Reddit Value Into Leads47:29 AI Traffic Volume Misconception50:09 How Fast AI Search Is Growing51:19 Google AI Overview Vs Search54:51 The Future Moat Devices Not Models59:22 Self Audit Your LLM Visibility01:01:53 Clareon Who Its For And Next Steps01:04:47 Final Takeaways And Where To Follow