Challenger Brands

Welcome to another exciting episode of the Challenger Brands. Today, we 
have a special guest with us, Georgina Hills. Georgina is a Luxury Fashion &
Brand Strategy Change Ambassador and Coach, bringing over 20 years of 
specialist experience to the table. She has worked with renowned high-
street and luxury brands, including Zara, H&M, Armani, Saint Laurent, 
Dolce and Gabbana, Max Mara, Chloe, Versace, and many more. 
Additionally, she has occupied senior positions in the esteemed Chalhoub 
Group, as well as the Al Tayer Group in the GCC region. Georgina is also the
Founder of Room 102, where she helps fashion entrepreneurs and 
businesses thrive. Today, she will share invaluable insights on how to build 
a successful fashion business. Let's dive right in!

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

Sales is more than just convincing people to buy a product or service. It involves understanding the needs and desires of potential customers, building relationships with them, and offering solutions that genuinely address their concerns, while keeping an eye on market trends and the competition.
 
In this episode, we talk to Sharad Bhushan, Vice President for Sales and Marketing at Standard Carpets – one of the world’s largest manufacturing companies for carpets, certainly the biggest in the region.  Based in Dubai, Standard Carpets exports over 1000 product varieties to 63 countries in 6 continents and Sharad has been at the forefront of driving sales and marketing initiatives for this category leader for over a decade.  Here, we will shed light on a more holistic approach to sales that transcends traditional selling tactics.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

With Google Reviews, Trustpilot, as well as Facebook, and many other platforms that hosts reviews, positive customer feedback has become so essential to the wellbeing of a business.  Bad customer reviews, stemming from poor customer service can easily damage business – now more than ever.  So today, we’ll talk about the fundamentals of good customer service and why having a policy in place is critical for your brand’s future growth.   Remember, your brand promise is only good, if it’s carried all throughout.  Customer service is one of those key areas where you need to deliver on that promise.

Our guest for today is Business Mentor l Customer Service & Sales Trainer Georgina Kelly. Georgina is often hailed as an Oracle for Entrepreneurs and Managers seeking business solutions. With 30 years of experience as a Business Owner, she has worked with diverse sectors, including Corporate giants and SMEs, some of which have flourished into FTSE100 companies. Georgina's expertise lies in advising on brand building, enhancing productivity, and driving sales. Georgina offers bespoke solutions, customer service and sales empowerment training that can be readily implemented to boost performance.

Incidentally, Georgina is also a dynamic leader of the entrepreneurial community in Ras Al Khaimah.  She is the founder of RAK Business Group as well as the RAK Entrepreneurs Group which has over 1000 members.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

Welcome to another exciting episode of Challenger Brands. Today, we have an extraordinary guest who embodies the spirit of Zig Ziglar's timeless quote, "You will get all you want in life if you help enough other people get what they want." 

It's a pleasure to introduce Bijay Shah. Bijay is the Master Franchisee of Business Network International (BNI) in the United Arab Emirates (UAE). BNI is the world's largest and most successful business networking organization, with a presence in over 70 countries worldwide. With a strong background in banking, insurance, and financial services, Bijay ventured into BNI to bring the power of networking and referrals to businesses in the UAE. Over the past 15 years, BNI has grown and flourished in the Emirates, with over 970 members who have generated billions of dirhams worth of business for each other. Today, Bijay will share valuable insights on the importance of networking and the philosophy of "Givers Gain" in business. Let's dive right in!

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

Community has become such an important part of marketing in recent years, it’s now touted as the new economic moat that can help not only grow, but protect brands and businesses.  But building a community is not an easy task.  It’s one of those elements in marketing strategy that is highly nuanced and requires a deft personal touch, and can’t be driven just by good creative or ad spend.  Community building is personal and is all about harnessing the power of people.

Today, we are chatting with one of the most energetic, effective, not to mention charming Community Builders in the UAE - Deeksha Gandotra.  A highly accomplished entrepreneur, Deeksha is the Founder and Managing Director of Versatile Consultancy (an HR recruitment powerhouse), Deeksha is also the founder of Hospitality Hub, a BNI Director Consultant, CEO of Bluebird Tech, UN Women Mentor, among other professional hats she wears.  She will be sharing insights with us on how she built a community of entrepreneurs in the hospitality industry in the emirates.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

With the world becoming smaller and smaller with technology, and with fewer barriers to entry, many locally grown brands are eyeing geographical expansion and potentially a global position in the future. In this episode, we delve into strategies on how to build a global brand with guest Michael Broend – Vice President of Global Marketing for PanzerGlass.
 

PanzerGlass is a global leader in screen protectors for smartphones and other mobile devices. PanzerGlass products are sold in 70 countries.  The company has 14 offices across the world.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

How do you build the coolest brand in the industry?

In this episode, we talk with Miguel Rojas - Director of Brand & Marketing at Rove Hotels, UAE - and share actionable insights on how they've been able to cement their reputation as the coolest brand in the hospitality industry in the emirates.

When Rove entered the UAE hospitality market in 2016, it felt like the beginning of a fresh new niche in the hotel industry. Rove’s target audience, positioning, brand image, communications and the way the brand engaged with its audience was nothing like the emirates has seen before. Miguel Rojas who has been with the company from the brand’s creation phase gives us the lowdown on what went into developing the brand which is easily the coolest and hippest in its category, and what a differentiated positioning has done for their business.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite