Community has become such an important part of marketing in recent years, it’s now touted as the new economic moat that can help not only grow, but protect brands and businesses.  But building a community is not an easy task.  It’s one of those elements in marketing strategy that is highly nuanced and requires a deft personal touch, and can’t be driven just by good creative or ad spend.  Community building is personal and is all about harnessing the power of people.

Today, we are chatting with one of the most energetic, effective, not to mention charming Community Builders in the UAE - Deeksha Gandotra.  A highly accomplished entrepreneur, Deeksha is the Founder and Managing Director of Versatile Consultancy (an HR recruitment powerhouse), Deeksha is also the founder of Hospitality Hub, a BNI Director Consultant, CEO of Bluebird Tech, UN Women Mentor, among other professional hats she wears.  She will be sharing insights with us on how she built a community of entrepreneurs in the hospitality industry in the emirates.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.

www.illustrado.co

With the world becoming smaller and smaller with technology, and with fewer barriers to entry, many locally grown brands are eyeing geographical expansion and potentially a global position in the future. In this episode, we delve into strategies on how to build a global brand with guest Michael Broend – Vice President of Global Marketing for PanzerGlass.
 

PanzerGlass is a global leader in screen protectors for smartphones and other mobile devices. PanzerGlass products are sold in 70 countries.  The company has 14 offices across the world.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.

www.illustrado.co

How do you build the coolest brand in the industry?

In this episode, we talk with Miguel Rojas - Director of Brand & Marketing at Rove Hotels, UAE - and share actionable insights on how they've been able to cement their reputation as the coolest brand in the hospitality industry in the emirates.

When Rove entered the UAE hospitality market in 2016, it felt like the beginning of a fresh new niche in the hotel industry. Rove’s target audience, positioning, brand image, communications and the way the brand engaged with its audience was nothing like the emirates has seen before. Miguel Rojas who has been with the company from the brand’s creation phase gives us the lowdown on what went into developing the brand which is easily the coolest and hippest in its category, and what a differentiated positioning has done for their business.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.

www.illustrado.co