The Marketing Update Podcast

Challenger brands: when disruptive messaging leads to Unicorn status


Listen Later

What do Tony's Chocalonley, Ordinary, BrewDog, Liquid Death and Canva all have in common? Nothing, until now. In this episode of The Marketing Update Podcast Emma and David discuss bringing a challenger brand ethos to any marketplace. And 'Did you miss it?' Open AI and 'Link in bio' Substack have must-hear updates for all marketeers. Listen to the full episode for a laid back conversation that'll lead to some real marketing insights.


Useful links:

https://www.milkkarten.net/p/more-perfect-union-social-strategy

https://openai.com/index/testing-ads-in-chatgpt/

https://uk.tonyschocolonely.com/blogs/news/its-chocolonely-not-chocoloney

https://cosmeticsbusiness.com/the-ordinary-tackles-misleading-beauty-jargon-the-periodic-fable

https://www.instagram.com/liquiddeath


Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email [email protected] 

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

The Marketing Update PodcastBy David Perkins & Emma Handley