LinkedIn just turned 23, 10,000 people are applying to jobs every minute and vertical videos are here to stay. This episode, David and Emma break down what LinkedIn is actually good for right now. They take you through the jobs, feed, and ads, digging into the bigger shifts: the rise of personal posting, "this looks like AI slop" button (yes, really), and why carousels still reign supreme as the platform's top-performing format.

They also get into the "loop, not funnel" approach to LinkedIn ads, why organic company page reach has cratered to basically nothing, and whether the platform's TikTok-ification is a genuine cultural shift or just an algorithm chasing engagement. If you're building a personal brand, running B2B ads, or just trying to figure out if LinkedIn is worth your time in 2026, this one's for you.

Useful Links:

https://creators.instagram.com/blog/instagram-trial-reels?locale=en_GB

https://www.linkinbio.news/p/do-you-have-a-trial-reels-strategy

https://www.socialmediatoday.com/news/snap-posts-modest-q2-user-and-revenue-increases/826907/

https://www.adnews.com.au/news/snap-reports-better-momentum-in-advertising

https://www.marketingdive.com/news/behind-reddit-and-youtubes-roles-in-ai-visibility/827313/

https://members.linkedin.com/creators

https://www.leverdigital.co.uk/post/12-linkedin-ad-stats-you-need-to-know

https://calendly.com/resources/webinars/masterclass-cold-to-closed/thank-you

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email [email protected] 

Find us on LinkedIn: Emma and David

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If you thought 2026 was chaotic and you've lost the plot, we've got you. Emma and David take you through the tech updates, trends and campaigns in 2026 so far. Of course, your favourite marketing consultants wouldn't just leave you there, oh no. They will take you through what you should focus on after you've finished sippin' your aperol on your summer holiday. Hubspot report that having taste is the way to fight back against AI and have your brand stand out, but how can you keep taste at the centre of your marketing? Listen to find out! In the words of Pretty Little Marketer “be a brand, but do it casually.”

Useful Links:

https://en.wikipedia.org/wiki/Wikipedia:Signs_of_AI_writing

https://www.linkedin.com/news/story/the-risks-of-green-hushing-9084226/ https://bcorporation.uk/news-stories-and-events/news/b-corps-outperforming-ordinary-businesses-new-data-shows/

https://hubspot-state-of-marketing-2026.replit.app/

https://www.prettylittlemarketer.com/blog/2026-social-media-predictions

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email [email protected] 

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Marketing Update Podcast David and Emma are joined by Eve McDonald from Kiss Branding. The three of them confabulate on brand strategy, earning a seat at the table versus just turning up with a rainbow thermos and hijacking the moment. And what small businesses can do with no budget and a lot of nerve.

Emma brings her trademark commentary on Smartphone Free Childhood's latest cinema ad. While David goes full gay and talks about Patagonia vs Pattie Gonia: why a clothing brand is suing a drag queen.

Useful Links:

www.linkedin.com/posts/joeryrie_we-rebuilt-a-1990s-video-shop-in-slough-to-ugcPost-7471149035870130176-jJfx/

https://time.com/article/2026/06/01/patagonia-pattie-gonia-trademark-lawsuit-what-to-know/

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email [email protected] 

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

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In this episode of The Marketing Update Podcast David and Emma drawn on their combined experience to preach about why and how a marketing audit will be valuable for your business. They also update you on Instagram's latest kerfuffle with followers, and an approach to unconventional product launches with Lena Dunham. Tune in for some laid back conversation that will lead to some marketing insights.

Useful Links:

https://on.substack.com/p/inside-lena-dunhams-substack-press

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email [email protected] 

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

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If there's a mistake to be made in creating or updating a website - these two have done it! David and Emma talk passionately about the good and the bad things they've learned about project managing websites. They know this episode will save you TIME and MONEY (if you listen to the whole thing).

They also ask Did you miss it? Google's most recent SPAM update and being 'over-employed' (don't worry if you don't know what this mean - Emma explains it all.

Useful links:

https://www.youtube.com/watch?v=F2VFJ5Rw4Jo

https://wildcatdigital.co.uk/blog/march-2026s-digital-marketing-news-roundup/

https://www.squarespace.com/

https://webflow.com/

https://www.wix.com/

https://wpengine.com/

https://new.drupal.org/home

https://www.sitecore.com/

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email [email protected] 

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

Hosted on Acast. See acast.com/privacy for more information.

Tony's Chocolonely, Ordinary, BrewDog, Liquid Death, Canva. A chocolate bar, a skincare brand, a beer company, a water brand, and a design tool — what on earth do they have in common? Turns out, quite a lot. This week Emma and David get into the challenger brand ethos and why it's not just for the obvious disruptors. There are four challenger archetypes here, and one of them probably fits whatever you're selling. Also in "Did you miss it?" OpenAI's latest move and Substack's "link in bio" update on "How to create posts that move people". Grab a coffee, it's a laid-back one — but you'll walk away with actual, usable marketing insight

Useful links:

https://www.linkinbio.news/p/more-perfect-union-social-strategy

https://openai.com/index/testing-ads-in-chatgpt/

https://uk.tonyschocolonely.com/blogs/news/its-chocolonely-not-chocoloney

https://cosmeticsbusiness.com/the-ordinary-tackles-misleading-beauty-jargon-the-periodic-fable

https://www.instagram.com/liquiddeath

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email [email protected] 

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

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After a brief hiatus Emma and David are back and they hoped you missed them like they missed you! In this episode they cover Oatly's UK legal battle loss, and what it means for advertisers, as well as some handy how-to guides for marketeers from PostHog. However the meat of this week's episode is the (lack of) clairvoyance for their marketing predictions of 2025. Both David and Emma discuss the state of SEO, AI, community and videos in 2025 and make predictions for the big marketing trends for 2026.

Useful links:

https://posthog.com/handbook/content/seo-guide

https://posthog.com/handbook/growth/marketing

https://www.bbc.co.uk/news/articles/cx2gnl45g40o

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email [email protected] 

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What have Coco-Cola, John Lewis, and Campaign Against Living Miserably got in common with Australian Lamb? It's The Marketing Update Podcast. Whether you like it or not your hosts Emma and David are back and this time they're discussing four totally different TV and CTV advertising campaigns from 2025. They showcase what the brands did to make their campaign so impactful, and what success looks like each brand.

Plus they chat about how the US Army have created a 'marketing suite' for their recruitment drive ads, and how Netflix plans to doubled down on their ad-supported subscription tier.

Listen to 43 minutes of laid back conversation that'll lead to real marketing insights.

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email [email protected] 

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Just like Smash Mouth said 'the pods keep comin and they don't stop comin' because David & Emma are back at it with another guest. This week on The Marketing Update Podcast Gus Allen of Beyond Insights talks about consumer psychology and customer research. While Emma & David mine Gus's brain for WHY should you do customer research, and HOW to do customer research by bringing you more marketing insights through laid back conversations.

Plus they discuss LinkedIn's new B2B attribution dashboards and partner API, and Gen Alpha's $5.46 trillion spending power and ways to tap into it.

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email [email protected] 

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In this mini episode of The Marketing Update Podcast where we cover marketing updates you might have missed Emma brings you a(nother) AI tool that turns images into talking videos. David has more reporting for you, this time about the state of Gen Alpha's spending power (reportedly in the trillions). Emma explains why LinkedIn's B2B attribution dashboards might not live up to your expectations, and David ends on a discussion about Meta's new ad-free subscription (and why he thinks it's a scam).

Useful links:

https://www.marketingdive.com/news/gen-alphas-546t-economic-impact-heres-what-the-numbers-say/761171/

https://www.linkedin.com/business/marketing/blog/measurement/linkedin-introduces-b2b-attribution-and-analytics-with-marketing-partners

https://www.veed.io/blog/fabric-use-cases

https://www.marketingweek.com/meta-no-ads-subscription-facebook-instagram-uk/

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email [email protected] 

Hosted on Acast. See acast.com/privacy for more information.